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  • E-reader Brand Passion: Kindle Has It in the Bag

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    CONTENT TYPE: Chart | TOPIC: None

    When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Why You Should Run Your Website Like a Magazine

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. Offer that kind of variety, and you'll really build a community.

  • Customer Experience Leadership Survival Guide, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with scores of clients from around the world, is the real-world approach for how to integrate customer experience into your operation.

  • Four Affordable Tools That Can Help You Market Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small-business owners often feel the cash-flow pinch, especially when they're starting out. Because their resources are limited, they may feel that their marketing efforts have to be limited as well. Yet what they may not realize is that they already have some powerful marketing tools at their disposal.

  • Five Reasons Why App-vertising Is Right for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you.

  • Groupon Leading Pack in Social Deal-Making

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    CONTENT TYPE: Chart | TOPIC: None

    Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked LivingSocial received just 8%, according to Experian's Hitwise Intelligence.

  • Ad Recovery Picking Up Over Next 3 Years

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    CONTENT TYPE: Chart | TOPIC: None

    Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by digital media and strong ad growth in developing markets, according to projections by ZenithOptimedia.

  • Mobile Email Opens Peak in Afternoons, on Weekends

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    CONTENT TYPE: Chart | TOPIC: None

    On average, 12% of email subscribers read email messages via mobile device during the standard workday, but that level increases to roughly 19% in early morning, late afternoon, and the weekend, according to a new study by eROI.

  • Cyber Monday Surpasses $1B in Record US Spending

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    CONTENT TYPE: Chart | TOPIC: None

    Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 billion in online spending, up 16% from a year earlier, and the heaviest online spending day in history, according to comScore.

  • Marketers Neglecting Demand Chain Performance

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    CONTENT TYPE: Chart | TOPIC: None

    As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences and, ultimately, weaker frontline performance, according to a study by the Chief Marketing Officer (CMO) Council.

  • 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, not just the usual suspects from Marketing or PR.

  • Ten Steps You Can Take to Create Compelling Testimonials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and because they hope to learn from others' experiences.

  • Why and How You Should Be Using Triggered Email, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners and clickers but nonconverters).

  • Customer Experience Leadership Survival Guide, Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes one more customer-focused tactic that your company tried for a while and then abandoned.

  • Forrester: Tech-Savvy Workers More Upbeat About Employers

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    CONTENT TYPE: Chart | TOPIC: None

    Employees who use technologies at work such as smartphones, social media, and the Internet after hours tend to be stronger advocates for their employers, and those who use social media are among the most positive promoters of their companies' products and services, according to a report by Forrester Research.

  • Holiday Online Retail Spending Up 13%

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    CONTENT TYPE: Chart | TOPIC: None

    US retail e-commerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, up 13% from the same period in 2009, according to comScore. Spending on Black Friday (Nov. 26) totaled $648 million, making it the heaviest online spending day to date in 2010, and 9% higher than Black Friday 2009 levels.

  • Holiday Office Parties Worth the Cost? Yes!

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    CONTENT TYPE: Chart | TOPIC: None

    Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to a survey by The Creative Group.

  • Top-Gaining Site Categories Led by Gambling in October

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    CONTENT TYPE: Chart | TOPIC: None

    US Web traffic to online gambling sites more than doubled in October as the 2010 World Series of Poker Tournament neared its conclusion, according to data from the comScore Media Metrix service. Meanwhile, humor sites—led by Comedy Central—ranked second, as interest was piqued by Jon Stewart and Stephen Colbert's "Rally to Restore Sanity and/or Fear" in Washington, DC.

  • Top 50 Online Properties by Ad Reach and Visits in October

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites comprised the top-ranked property in October 2010 with 180.8 million unique visitors, followed by Yahoo Sites with 179.6 million, Microsoft Sites with 170.6 million, and Facebook with 151.1 million, which for the first time surpassed the 150 million visitor threshold, according to comScore Media Metrix service.

  • If Webinars Are So Awesome, Why Do So Many Tragically Underperform?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three key challenges you need to address if you want to call your webinar a success.