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  • 12 B2B Content-Marketing Practices to Ensure Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our analysis of the survey data reveals a dozen recommendations for creating relevant content that will have a direct impact on sales.

  • Five Social Media Projections for 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester Research. Thus, even more than content, personality, or responsiveness, social media's new currency in 2011 is likely to be trust.

  • Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Read

    Article

    CONTENT TYPE: Article | TOPIC: None

    How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study on the subject.

  • Ad Spend Rebounds 8.7% in 3Q

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The ad recovery is gaining momentum: Total US measured advertising expenditures reached $94.06 billion in the first nine months of 2010, up 6.4% from the same period a year earlier, according to data from Kantar Media. Ad spending in the third quarter was up 8.7% over 3Q09 levels—the largest quarterly gain since the end of 2004.

  • Five Marketing-Accountability Resolutions for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve marketing measurement and performance as you start your new year.

  • As Android Surges, Smartphone Market Heats Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen Company.

  • Honor Thy Content: The Five Commandments of Editorial Excellence

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content.

  • Online Generation Gap Shrinking: Still, Millennials Rule

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though the adoption of emerging Web activities such as social media is still dominated by Millennials, older generations are making sharp gains, according to Pew Research. Moreover, key Internet activities such as email and search are becoming more uniformly popular across all age groups.

  • Personal Branding Trends: The Top 11 for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.

  • Online Video Now Playing in the C-Suite

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video today than they were a year earlier and 65% say they have visited a vendor's website after watching a work-related video, according to a survey from Forbes Insights.

  • Six Ways Organic Search Can Make You Smarter About Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    In an Internet business environment that expects immediate results, online marketers have overlooked the power of SEO, or organic search, as a top revenue-generating channel. It can also teach you how to run your business in a smarter way.

  • Affluent Gen-Y Hooked on Social Media, Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) daily, according to a new study by L2. Moreover, 45% of such consumers read at least one blog every day.

  • Facebook Top Search Term in 2010 (and Top Website, Too)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for 2010. Moreover, Facebook was the top-visited website (for the first time) in 2010, accounting for 8.93% of all US visits, Experian found.

  • Senior Execs More Optimistic About Business Improving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half of senior executives (56%) say they are optimistic about business prospects in their industries over the next six months, up 11 percentage points from the 45% who said so a year earlier, according to a survey from Doremus and The Financial Times.

  • Why 'Social Proof' Matters in Your Social-Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. Find out how to grab and keep their attention by using "social proof."

  • Job-Market Secrets: How to Build Your Network in 12 Days

    Article

    CONTENT TYPE: Article | TOPIC: None

    Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network in just 12 days with these job-market secrets.

  • The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three platforms of cloud computing.

  • Evolving the Customer Experience With Mobile Technology

    Article

    CONTENT TYPE: Article | TOPIC: None

    Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company.

  • Most Americans Oppose Behaviorally Targeted Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even if those tactics help keep Web content free, according to a survey from Gallup and USA Today.

  • Social Media Driving Sales Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their success, according to a survey from OgilvyOne.