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  • The Price of Chasing the Next Shiny Toy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers tend to race headlong, hell-bent after the next shiny toy. But at what price? I'd suggest at the price of our credibility. Here are five things to consider before racing to deploy the next new shiny toy.

  • Memorial Day Emails Drive Highest Holiday Transactions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine's Day, Black Friday, and Cyber Monday, according to a study by Experian CheetahMail.

  • Data Doesn't Always Equal Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: None

    New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.

  • Facebook Driving Traffic to News Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some websites, according to a study by the Pew Research Center.

  • Bridge the Website Analytics Gap With Dynamic Telephone Number Insertion

    Article

    CONTENT TYPE: Article | TOPIC: None

    With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based on incoming sales calls—and how it falls short.

  • Apple Tops Google as World's Most Valuable Brand

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for first time, at No. 35, surging 246% in brand value from the previous year.

  • Despicable Them: Rising Above a Rotten Reputation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose above an undeserved reputation in no time.

  • Female Bloggers Eager for Brand Sponsorships

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.

  • How to Build an Effective Negative Keyword List to Increase ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list.

  • Facebook Nabs Nearly One-Third of Display Ad Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

  • Five Ways to Use Social Media Chatter in Your Email Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.

  • Why E-Reader Brands Love (Social) Moms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and family and pay a higher price for their device, according to a survey from Motista.

  • Tool Identifies Top Influencers Based on Topic Area, Keywords

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week.

  • 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a Whitepaper

    Article

    CONTENT TYPE: Article | TOPIC: None

    For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members.

  • Online Video Ad Effectiveness Rivals TV's, Budgets Shifting

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are more effective than (30%) or as effective as (31%) ads delivered via television, according to a survey from BrightRoll.

  • Thirty Ideas to Help You Tackle Blogger's Block

    Article

    CONTENT TYPE: Article | TOPIC: None

    A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog.

  • Social Media Ad Spend to Reach $8.3 Billion by 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • Five Steps to Optimized New-Business Prospecting Lists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.

  • Content Fuels Social Media Interaction

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen.

  • Six Key Questions (and Answers!) About B2B Mobile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences.