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  • Get It Right When You Write (or Speak): Three Commonly Misused Words

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.

  • Social Media Use Nearly Doubles as Audiences Grow Older

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over the past two years, the number of people using social networking sites has nearly doubled, while the population of social networking users has shifted to older audience segments, according to a report by Pew Research. Now constituting a near majority of the US population (47%), people who use social sites are more politically engaged than other adults and are more likely to trust others.

  • Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.

  • YouTube Drives Video Viewing to Record High in May

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites, driven primarily by video viewing at YouTube.com, comprised the top-ranked online video content property in May 2011, delivering some 2.1 billion viewing sessions and the highest amount of time spent per viewer (311 minutes on average), crossing the 5-hour mark for the first time, according to data from the comScore Video Metrix.

  • Before You SEO: Three Steps to Help Your Website Earn Its Keep

    Article

    CONTENT TYPE: Article | TOPIC: None

    Search engine optimization works best when it's the last, rather than the first, item on your website checklist. Don't miss these commonly overlooked steps that can vastly improve your site's performance—before you SEO.

  • Social Media Top US Mobile Content Category

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As mobile adoption grows rapidly in the US, so does mobile content consumption, which recorded double-digit year-over-year (YOY) growth across all major categories as of March 2011 with social networking the standout category, increasing 45.7% to nearly 64 million users, according to data from comScore MobileLens.

  • Three Email Message Types You Can't Afford to Ignore

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. Keep them interested by weaving these message types into your email marketing stream throughout the year.

  • Yellow Pages, Search Top Sources for Local Business Information

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, surpassing other media sources such as store circulars, promotional emails, and social networks, according to a study by the Local Search Association.

  • How a CMS Can Help Your SEO Efforts

    Article

    CONTENT TYPE: Article | TOPIC: None

    A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful. Learn how today's tools make it easy to automate the important tasks of SEO management.

  • Twitter Users Want Brands to Respond to Their Questions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Each day, Twitter users post more than 100,000 questions* to followers on the microblogging site, according to a study by inboxQ. Nearly six in ten of such users say they would welcome answers from companies, provided the quality of answers was as good as or better than those from followers.

  • Some Secrets of Successful Presentations

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many people detest making presentations. Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company's message.

  • More Brands Adopting Lifecycle Email Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Many companies are realizing that batch-and-blast email marketing is no longer effective: 46% say they have already implemented automated, event-triggered, email marketing programs and, among those not currently running such programs, 58% plan to do so in the next two years, according to a survey from StrongMail

  • Five Reasons Why Quora Matters to Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community management and social media marketing.

  • LinkedIn, Twitter Most Important Social Accounts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a year earlier, according to a report by Performics and ROI Research. Twitter is ranked second among most important social accounts (58%), followed by YouTube (55%) and Facebook (53%).

  • How to Avoid Social Media Nightmares: A Cross-Channel Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's market, your brand and reputation aren't always safe from the scorn of disgruntled and social-media-savvy customers. Looking ahead is critical to anticipating when something may go awry and taking meaningful action.

  • Local Businesses Warming to Advertising on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again, according to a report by MerchantCircle. Meanwhile, 65.7% of surveyed local merchants say they use Facebook for marketing.

  • Facebook Growth Outpacing Other Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook, the top US social networking site since May 2009, attracted roughly 151 million unique US visitors in April 2011, reaching three out of four visitors to the social networking category during the month, according to new data from the comScore Media Metrix.

  • Why You Should Match a Brand's Marketing to Its Stage of Life

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how the four stages of a brand's life dictate its marketing needs.

  • Mobile Display Ads Up 128% in Past Two Years

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads for consumer discretionary goods (26%), information technology (7%), and financial services (6%).

  • Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps.