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  • Stop Making Presentations! How PowerPoint Ruined the US Economy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Right now, in countless corporate conference rooms, otherwise productive professionals are quietly snoring during yet another PowerPoint presentation. Such presentations are costly, ineffective, and distracting.

  • Google+ on Track to Become No. 2 Social Site in US

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only one month after its launch, the Google+ project has gained tremendous momentum and praise, and it's already forecast to become the second most popular social networking site in the US by mid-2012, according to a study by YouGov.

  • How to Build Your Own Customized B2B Prospecting Lists for Free

    Article

    CONTENT TYPE: Article | TOPIC: None

    A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing campaigns.

  • LinkedIn Audiences Highly Engaged, Active in Groups

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42.

  • CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Way

    Article

    CONTENT TYPE: Article | TOPIC: None

    Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.

  • Ads More Effective on Tablets Than on E-readers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ads viewed on tablet devices are more likely than ads on e-readers to attract the attention of consumers and engage them in key buying-related activities, according to a new study by GfK MRI Starch Advertising Research, which explores how digital magazine readers respond to ads on the two platforms.

  • Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Types

    Article

    CONTENT TYPE: Article | TOPIC: None

    Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.

  • WOM, Forums, Blogs Top Influencers of SMB Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though word-of-mouth recommendations still have the greatest influence on purchasing decisions among small and medium-sized businesses, online forums and blogs play a huge role in the process, too—and a more influential one than advertisements or consultations with salespeople, according to a new survey from Ivy Worldwide.

  • Clash of the Social Network Titans: Google+, Facebook, and Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. Or not.

  • Android Grabs 40% of US Smartphone Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android widened its lead in the US smartphone market in June 2011, accounting for 40.1% of smartphone subscribers, up 5.4 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • Mobile Security Threats: Android Owners Least Prepared

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    CONTENT TYPE: Chart | TOPIC: None

    Android owners are the least prepared for mobile security threats: 39% say they haven't taken any precautions to prevent someone from misusing data on their cell phone if it were lost or stolen, according to a new Gadgetology survey from Retrevo.

  • Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results.

  • Facebook: Brands Should Target Friends of Fans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that Facebook users spend 27% of their time browsing homepage newsfeeds.

  • Case Study: How One Company More Than Doubled Customer Referrals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that.

  • Brands and Social Media: The Rise of Social Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and another 18% plan to implement such activities in the next year, according to a new study by The Pivot Conference and Brian Solis.

  • A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is Zero

    Article

    CONTENT TYPE: Article | TOPIC: None

    One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.

  • IT Pros Value Thought-Leadership Vendor Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully two-thirds (67%) of North American information technology (IT) professionals say they find vendor-produced content such as whitepapers "extremely useful" or "useful," according a new study from IDG Connect. IT professionals say thought-leadership content is the most useful, followed by analysis and survey statistics.

  • Seven Tips for More-Profitable Direct Mail in Today's Economy

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.

  • Politics and Social Media: Capitol Hill Connects With Constituents

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Members of Congress have integrated social media into their communications strategies—using social tools to gauge public opinion, communicate with constituents, and reach new people, according to a survey from the Congressional Management Foundation (CMF).

  • Forrester: Why Tablet Commerce May Beat Out Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With the number of Americans owning tablet devices forecast to increase at a compound annual growth rate of 51% between 2010 and 2015, tablet commerce is expected to grow rapidly over the same period, offering consumers a portable yet highly engaging shopping experience, according to a new report by Forrester Research in partnership with Bizrate Insights.