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  • Forrester: Online Moms Less Social but More Purposeful

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and post opinions about products and services on social sites and forums, according to Forrester Research.

  • Five Fundamentals for Productive Ideation Sessions

    Article

    CONTENT TYPE: Article | TOPIC: None

    What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost the odds of having a productive session.

  • Small Businesses Moving Aggressively to Online Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Small and midsize companies (SMBs) continue to move marketing dollars to digital channels, according to BIA/Kelsey, which now forecasts digital spending among US SMBs to reach $16.6 billion annually by 2015—roughly 70% of total SMB marketing budgets.

  • Screen and Street Appeal: Building a Business to Thrive Online and Offline

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips to connecting your online and offline identities.

  • CMOs: Where Are the Marketing Innovators?

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    CONTENT TYPE: Chart | TOPIC: None

    In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies, according to a new study by The Horn Group and Kelton Research.

  • Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.

  • Local Business Search: Mobile Surges 34%

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so one year earlier, according to a report by the Local Search Association (LSA).

  • How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Months

    Article

    CONTENT TYPE: Article | TOPIC: None

    When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.

  • Forrester: Interactive Spending to Reach $76.6B by 2016

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    CONTENT TYPE: Chart | TOPIC: None

    US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, search, display, mobile, email, and social media together are expected to constitute 26% of all ad spending, up from 16% in 2011.

  • Snackable Content: The Key to Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content.

  • Women, Older Adults Now Own Most E-Readers

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    CONTENT TYPE: Chart | TOPIC: None

    After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though tablet ownership is still dominated by men, growing numbers of older Americans are buying the portable devices.

  • The Future of Marketing Is Crowdsourced

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..

  • Brands' Facebook Pages Strengthen Customer Perception

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% somewhat agree with that statement, according to a survey from Polaris Marketing Research.

  • Why Sales Needs Fewer Leads From Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.

  • Which YouTube Partners Drive Most Viewership?

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    CONTENT TYPE: Chart | TOPIC: None

    Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer during the month, according to data from comScore Video Metrix. VEVO led the way among female audiences with an average of 15 videos viewed per female viewer in July.

  • There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences.

  • Brands Betting Big on Social, Email, Content Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.

  • 25 Keys to Getting Waaaaay More Out of Your Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?

  • Android Stats: Apps Twice as Popular as Mobile Web

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    CONTENT TYPE: Chart | TOPIC: None

    Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds (67%) was spent using mobile apps while one-third (33%) was spent browsing the mobile Web, according to a report from Nielsen Smartphone Analytics.

  • Potential Customers Are Telling You How to Market to Them!

    Article

    CONTENT TYPE: Article | TOPIC: None

    The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant subject matter and learn about your customers.