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  • Lead Scoring and Progressive Profiling

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 2 of 4: Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.

  • Search Advertising Spend Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.

  • The Marketing Growth Triad: Data, Tech, and Creativity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    More and more marketing teams are being expected to drive business growth. The easiest way to do that is incorporate an interdisciplinary team focused on companywide goals and three oft-siloed marketing elements.

  • Seven Tips for a Successful B2B E-Commerce Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Products, prices, description, checkout. You're all set for e-commerce! But not so fast... there's more to it than that. In this article, get tips for your strategy.

  • Does Marketing or Sales Own Customer Strategy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research from the CMO Council and KPMG.

  • Reframing Brand Measurement: It's Not Who, But Where

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information?

  • Five Tips for Writing Web Content That Captures Attention

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

  • The 10 Most Popular Email Greetings and Sign-Offs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.

  • The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.

  • Five Tips for Effective Communication With Distributed Teams

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

  • Successful Business Owners' Advice for Scaling Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior managers whose companies experienced hypergrowth.

  • Content and Behavior Intent Planning

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.

  • Why Sales Teams Reject Leads From Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To find out, RollWorks surveyed 527 salespeople and 323 marketers.

  • How to Be a Strategic Technology Partner: Bridging the Knowledge Gap

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although the role that technology vendors play is critical to their clients, the relationship between the two parties can often feel transactional. Building a long-term strategic partnership, on the other hand, can benefit both.

  • SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

  • No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.

  • You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Rewards and incentives can make for great motivators and a positive experience for customers. But the options can sometimes be overwhelming. Here's a quick guide on how to choose the best incentives.

  • How the Pandemic Permanently Changed Marketers' Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments and focus on digital-first experiences, according to recent research from Salesforce.

  • What the Email Marketing Funnel Looks Like [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.

  • The Marketing Strategy of Launching a Brand-New Product

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To help us think strategically about the benefits and risks of launching a brand-new product to the market, it's useful to frame the process as the stages of a life cycle, especially from customer point of view—i.e., the types of customers a company will attract at each stage.