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  • What Doesn't Work in Lead Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.

  • Booz: Adaptability Is Key for Social Media Success

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social media environment, according to a new survey from Booz & Company and Buddy Media Research.

  • A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)

    Article

    CONTENT TYPE: Article | TOPIC: None

    A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and keep your customers—during a crisis.

  • Half of Tablet Owners Made a Purchase via Device in September

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablet devices are becoming an increasingly important channel for e-commerce: Nearly one-half of tablet owners (48%) completed a purchase via their device in September 2011, according to a report by comScore.

  • Is Brand Marketing in a Revolution or Evolution?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands are created," whereas 42% express the opposite viewpoint, saying "the fundamentals haven't changed at all," according to a report by the Branding Forward Project.

  • Three Approaches to Promoting Your Event Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.

  • IBM: CMOs Struggle to Keep Up With Digital, Social Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new survey from IBM: 79% of CMOs expect a high or very high level of marketing complexity over the next five years, but only 48% say they feel prepared to cope with it.

  • Marketing Smarts: Hubspot's Mike Volpe on Marketing and Sales

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one?

  • Eleven Tips for Crafting a Pitch That Wows Journalists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their interest and attention with these 11 tips.

  • Half of Tweets About Steve Jobs's Death Sent via Apple Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple. More than half of those tweets were generated via Apple devices, according to a study by Visibli.

  • Can We Hug? Six Tips for Getting Customers to Show You Love

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.

  • Location-Based Coupon Users Concerned About Privacy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to a survey from Prosper Mobile Insights.

  • Why Your Influencers Matter Now More Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.

  • Android Widens Smartphone Lead in August, RIM Slips

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.

  • Five Tips for Writing Effective Sales Letters

    Article

    CONTENT TYPE: Article | TOPIC: None

    Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.

  • Pew: Americans Rely on Multiple Media for Local Info

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would have no major impact on their ability to find local information, according to a report by Pew Research.

  • From Action to Engagement: The Call to Action Comes of Age

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key predictions on their future use.

  • Twitter Users Want Brands to Respond to Their Complaints

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from Maritz Research. Most companies, however, don't appear to be listening.

  • Marketing Smarts: Frank Days on Agile Marketing

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.

  • How to Increase Web Traffic via Organic Search

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.