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  • What Social Media Can't Do for International Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.

  • It Is Written on the Tablets: News Consumption Going Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research.

  • How to Reduce Lead Leakage Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom line.

  • Top Brands on Facebook: Coca-Cola, Hyundai, MTV

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With a Facebook follower base of more than 34 million fans, and growing some 2.6% each month, Coca-Cola is ranked as the top brand on Facebook among the nation's top 100 advertisers, according to the Covario Facebook Presence Index, which evaluates the competitive performance of Facebook pages.

  • Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show off your personality in a creative, interesting, and wholly unexpected way.

  • Social, Interactive Options Boost Influence of B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it.

  • Marketing Smarts: Social Media Monitoring Feeds on Brains

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you.

  • Five Ways to Navigate Today's Influencer-Relations Avalanche

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, getting your story in front of an influential writer can mean getting it to a traditional journalist at an established publication, an independent blogger, or a peer-to-peer reviewer. And getting in touch with those key influencers is no easy task. Here's how you can do it.

  • Social Media Engagement Drives Customer Loyalty, Higher Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services offered by the brands, according to a report by Bain & Company.

  • Stop Pushing, Start Engaging: How Marketing Mimics Dating

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with you through thick and thin.

  • Social Networking via Mobile Devices Surging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile social networking is on the rise: As of August 2011, the number of people who accessed Facebook, LinkedIn, and Twitter via mobile devices grew 50%, 69%, and 75%, respectively, over the same period a year earlier, according to a report by the comScore MobiLens service.

  • When Your Customers Know More Than Your Salespeople

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.

  • Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, while men favored Jennifer Aniston and Megan Fox, according to a new survey from Air New Zealand.

  • Four Ways to Keep Your Online Audience Interested

    Article

    CONTENT TYPE: Article | TOPIC: None

    Much like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business.

  • Twitter Brand Followers More Likely to Recommend, Buy Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to a new study by Constant Contact and Chadwick Martin Bailey.

  • How to Write Hot-Button Sales Copy in a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.

  • Customers Demanding Corporate Responsibility

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according to a study by Cone Communications.

  • Marketing Smarts: Unleashing Creativity One Team at a Time

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught.

  • The Six Cs of a Customer-Centric Marketing and Sales Pipeline

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.

  • B2B Marketers Moving Toward Online Content Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire.