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  • Most Young Adults in US Own a Smartphone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Adults age 25-34 have the highest level of smartphone ownership in the US: 62% owned a smartphone as of the third quarter of 2011, compared with 43% among mobile phone subscribers of all ages, according to data from Nielsen.

  • Nine Essential Skills for Any Public Relations Professional

    Article

    CONTENT TYPE: Article | TOPIC: None

    If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.

  • Radio Ads Boost Brand Affinity, Positive WOM

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy, according to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions.

  • The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.

  • Cyber Monday Most Profitable Day for Online Retailers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    If the 2011 holiday shopping season follows the trends of the 2010 season, consumers are likely to start searching online for holiday gifts early this year and Cyber Monday will edge out Black Friday as the most profitable day for online retailers, according to data from Marin Software's 2011 Online Marketer's Guide for the Holidays, a series of recommendations for online retailers based on 2010 holiday shopping data.

  • Marketing Smarts: Why You Need a Marketing Technologist

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience.

  • Five Defining Features of Landing Pages 3.0

    Article

    CONTENT TYPE: Article | TOPIC: None

    A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0.

  • Online Lead Generation Drives Higher Growth, Profitability

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such firms.

  • Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignore

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.

  • Fewer Americans Buying the Brands They Want Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to new report by comScore. Technology is enabling such price-seeking behaviors with the Internet cited as the most popular channel for comparison shopping among every generation except seniors.

  • Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing.

  • 3DTV Failing to Woo Television Viewers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the renewed excitement in 3D entertainment over the past few years, would-be TV buyers appear to have little interest in purchasing a 3DTV set, according to a new survey from Retrevo.

  • Flash Sale Emails Boost Transaction Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by Experian CheetahMail.

  • 10 Tips for Producing Tantalizing Business Video Tours

    Article

    CONTENT TYPE: Article | TOPIC: None

    If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right way..

  • Brands to Focus on Localized Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of marketers say they intend to look for ways to better modify, adapt, and localize their marketing content, messaging, and prospect engagement practices.

  • Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs.

  • Social Media Is Only Part of the Answer

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy.

  • Social Conversations Becoming More Positive and Global

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has slightly diminished North America's position as the center of the social media universe, according to a report by Sysomos.

  • How to Improve Your Conversion Rate (A Case Study Approach)

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.

  • Fortune 500 Adoption of Social Media Slowing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.