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  • Follow AMEX's Example of a Successful Facebook Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.

  • Websites Trump Social Media for Finding Holiday Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science.

  • Five Ways to Create a Data-Driven Marketing Culture

    Article

    CONTENT TYPE: Article | TOPIC: None

    When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.

  • Ad Agencies Slow to Adapt to Online Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012.

  • A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing.

  • Social Media Lessons From the GOP Race

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact.

  • How Your Customers and Analytics Can Help Increase Online Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate.

  • 2012 CES Wrap-Up: Top Trends, Devices, and Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured.

  • You Botched That Marketing Email. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.

  • Digital and Direct Marketing Jobs Rebounding in 1Q12

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to add marketing staff over the next three months, as layoffs continue to fall.

  • Marketing Smarts Podcast: Are You the Problem?

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast.

  • Strategy Is Fun Too, You Know (Well, Fun-ish)

    Article

    CONTENT TYPE: Article | TOPIC: None

    It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.

  • Top Shopping Tools: Web Browsers, Smartphones, and Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags.

  • Content Marketing Trends for 2012: What's in and What's Out

    Article

    CONTENT TYPE: Article | TOPIC: None

    No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012?

  • Integrating Social Media Still Challenges Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting.

  • Personal Branding Trends for 2012 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.

  • Top Social Networking Trends and Need-to-Knows

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes, according to a whitepaper by comScore.

  • Writers for Hire: How to Get What You Pay for on Elance

    Article

    CONTENT TYPE: Article | TOPIC: None

    When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned?

  • Mobile Email Audiences Up 28%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 million who did so a year earlier, according to comScore Data Mine.

  • Why Marketing Needs Objectives... Not Just Goals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them.