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  • Thriving in the Wild: Survival of the Fittest CMOs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They've morphed into a "super-species": Marketing's CEO. Learn five survival principles for today's CMO.

  • Top B2B Firms Gaining 230% More Leads via Social Media Than Peers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies.

  • Four Ways to Maximize 'High Masthead Value' Publicity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies invest considerable effort seeking publicity via influential media—and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high masthead value publicity.

  • No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.

  • 'Social TV' Boosts Live TV Viewing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Active "social TV" viewers—people who watch television and simultaneously engage with others via social networks—tend to watch more live TV so they can be part of social conversations in real time, according to a study by iModerate Research Technologies. Social TV is also enabling viewers' desires to influence programming, via shared opinions and feedback to TV networks, posted on social networking sites.

  • Two Key Building Blocks for Creating a Marketing Dashboard

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a manageable and comprehensible format is essential for success. That's why a dashboard is invaluable.

  • B2B Sales and Marketing Lack Tools for Effective Selling Conversations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with this new reality, according to a new report by Corporate Visions.

  • Pinterest and Copyright: Lessons in Life and Law

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how you can parlay "pins" into profits.

  • New Generations of Hispanics Reshaping Ad Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Second- and third-generation Hispanics—American-born and English speaking—now account for the majority (60%) of the nation's Hispanic population, according to a new study by Yahoo. Proud of their ethnicity, such later-generation Hispanics are sensitive to the media's portrayal of their ethnicity, but are far less likely to seek out content tied to ethnicity or language.

  • Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that sense, newly ascendant social network Pinterest has much to offer marketers.

  • How to Get Your Products on Mass Retailers' Shelves

    Article

    CONTENT TYPE: Article | TOPIC: None

    You have a good product and great branding, but how do you get the buyers of large retailers to notice your brand? Here are four effective ways to be resourceful when trying to get your product on store shelves.

  • 'Generation C' Is the New Gen Y: Connected and Social

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet (33%), and use a smartphone (39%), according to a report by Nielsen and NM Incite.

  • The Inside Scoop on Becoming a Good Public Speaker

    Article

    CONTENT TYPE: Article | TOPIC: None

    Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and marketing side of public speaking.

  • B2C Email Delivery Rates Down Sharply, B2B Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, from 80% six months earlier, according to a report by Return Path.

  • The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.

  • Three Reasons Your Expertise May Be Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of content marketing.

  • Local Digital Ad Spend to Reach $38.5B by 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • CMO and CIO: A Beautiful Friendship?

    Article

    CONTENT TYPE: Article | TOPIC: None

    As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology tools and boost their effectiveness.

  • B2B Marketing Tactics Not Driving Enough Sales Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online and Bizo.

  • Five Steps to Shifting Marketing's Capabilities to Meet Today's Needs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies need up-to-date marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting chance.