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  • Never Waste an Opportunity: The Value of Lead-Nurturing

    Article

    CONTENT TYPE: Article | TOPIC: None

    When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.

  • Android Gains in Smartphone Market, Apple Also Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service.

  • Four Keyword Research Mistakes to Avoid at All Costs

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.

  • SMBs Missing Email List-Building Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse.

  • The Inside Scoop on Using Twitter Lists for Profit and Sanity

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.

  • Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers.

  • 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.

  • Social Graph Drives Brand Lift, Direct Response Ad Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains in brand lift and key direct-response metrics, according to a study by 33Across.

  • Marketing Smarts Podcast: Making the Most of the Mobile Moment

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.

  • Five Tips for Implementing a Successful QR Code Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.

  • Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to be shifting away from maturing digital tools toward popular social platforms such as Facebook, Twitter, and LinkedIn.

  • Four Easy Tactics for Becoming a Must-Follow Account on Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.

  • Gen-Y Won't Buy Without User-Generated Input

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice.

  • Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible.

  • Web Traffic via Mobile Up 102%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top smartphone OS during the period, accounting for nearly half of mobile traffic to websites, according to the Walker Sands Quarterly Web Traffic Report.

  • Three Keys to Accelerating Marketing Measurement and a Fact-Based Culture

    Article

    CONTENT TYPE: Article | TOPIC: None

    If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.

  • Forrester: 'Customer Experience' Roles Gaining Popularity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research.

  • Seven Tablet and Mobile Trends to Expect in 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.

  • Blogs Top List of Social Media Investments for 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) in 2012, expanding their reach into multiple social marketing channels.

  • Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee.