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  • 'Social TV' Boosts Live TV Viewing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Active "social TV" viewers—people who watch television and simultaneously engage with others via social networks—tend to watch more live TV so they can be part of social conversations in real time, according to a study by iModerate Research Technologies. Social TV is also enabling viewers' desires to influence programming, via shared opinions and feedback to TV networks, posted on social networking sites.

  • Two Key Building Blocks for Creating a Marketing Dashboard

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a manageable and comprehensible format is essential for success. That's why a dashboard is invaluable.

  • B2B Sales and Marketing Lack Tools for Effective Selling Conversations

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    CONTENT TYPE: Chart | TOPIC: None

    B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with this new reality, according to a new report by Corporate Visions.

  • Pinterest and Copyright: Lessons in Life and Law

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how you can parlay "pins" into profits.

  • New Generations of Hispanics Reshaping Ad Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Second- and third-generation Hispanics—American-born and English speaking—now account for the majority (60%) of the nation's Hispanic population, according to a new study by Yahoo. Proud of their ethnicity, such later-generation Hispanics are sensitive to the media's portrayal of their ethnicity, but are far less likely to seek out content tied to ethnicity or language.

  • Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that sense, newly ascendant social network Pinterest has much to offer marketers.

  • How to Get Your Products on Mass Retailers' Shelves

    Article

    CONTENT TYPE: Article | TOPIC: None

    You have a good product and great branding, but how do you get the buyers of large retailers to notice your brand? Here are four effective ways to be resourceful when trying to get your product on store shelves.

  • 'Generation C' Is the New Gen Y: Connected and Social

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet (33%), and use a smartphone (39%), according to a report by Nielsen and NM Incite.

  • The Inside Scoop on Becoming a Good Public Speaker

    Article

    CONTENT TYPE: Article | TOPIC: None

    Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and marketing side of public speaking.

  • B2C Email Delivery Rates Down Sharply, B2B Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, from 80% six months earlier, according to a report by Return Path.

  • The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.

  • Three Reasons Your Expertise May Be Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of content marketing.

  • Local Digital Ad Spend to Reach $38.5B by 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • CMO and CIO: A Beautiful Friendship?

    Article

    CONTENT TYPE: Article | TOPIC: None

    As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology tools and boost their effectiveness.

  • B2B Marketing Tactics Not Driving Enough Sales Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online and Bizo.

  • Five Steps to Shifting Marketing's Capabilities to Meet Today's Needs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies need up-to-date marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting chance.

  • Small Merchants Embracing Facebook Commerce

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according to a study by Payvment.

  • How to Avoid Website (and Customer) Disasters

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've seen too many high-profile calamities of websites going down in a major way. It's painful to watch, and it must be painful to experience. Though online disasters can happen to anyone, you can take steps to avoid them.

  • Couponing: 125 Years Old, American as Apple Pie

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey conducted by Valpak. Moreover, without a coupon in hand, 49% of women say, they would not buy dinner out; also, 33% wouldn't have their carpets cleaned, and 32% wouldn't buy a gallon of milk, the study found.

  • How to Measure Those Three Little Words: Return on Investment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI—and a more nuanced approach that'll help prove the effectiveness of your campaigns.