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  • Five Components of the Ideal Enterprise Sales App

    Article

    CONTENT TYPE: Article | TOPIC: None

    Enterprise-grade mobile apps can equip sales teams with a set of high-impact selling tools. But not all apps are created equal. Learn the five essential elements of an effective sales app.

  • Email Marketing Sender Reputation Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations and deliverability levels, according to a study by Return Path.

  • Five Ways to Market to Gen-Y

    Article

    CONTENT TYPE: Article | TOPIC: None

    The consumers of Generation-Y are the next great decision-makers in the consumer world. Fortunately, marketing to Gen-Y is actually not as difficult as you might think. Here are five ways to appeal to Gen-Y.

  • Online Consumers Favor Public Feedback From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such as email or phone calls, according to a report by Maritz Research.

  • A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts.

  • Seven Mobile Marketing Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you aren't tailoring your marketing for a mobile audience, you could be selling your efforts short—and missing a huge opportunity to get results. Here are seven best-practices for reaping the most benefit from mobile.

  • Online Video Ad Views Reach Record High in May

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With more than 180 million US Internet users watching some 36.6 billion online content videos in May 2012, video ads posted another month of record-breaking gains, surpassing the 10-billion mark for the first time on record, according to data from the comScore Video Metrix service.

  • Questions You Need to Ask About Your Qualified Leads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Countless solutions have been developed to automate lead-scoring, but those scores don't provide salespeople much valuable information. Learn a practical six-question scoring system that effectively evaluates and qualifies leads.

  • Online Seniors Integrating Technology Into Their Lives

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester Research.

  • How to Create a Successful Blog Editorial Strategy in Just Six Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's the key to effective blogging? Strategy. A solid blog editorial strategy will help you create relevant content regularly to attract readers and convert them into customers. Learn six steps to creating a strategy that gets results.

  • Execs Dish on the Growing Importance of 'Social Business'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of global executives say social business is important to their organization today, and 63% say social business will be important in three years.

  • Four Tips for a Common-Sense Approach to Mobile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to enhance your mobile marketing efforts? Rather than undergoing dreaded technical training, apply a common-sense approach to mobile. Learn four practical tips from four marketers in the trenches of mobile marketing.

  • Manufacturers Upping Online Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by the need to compete more aggressively in their core markets, nearly nine in ten American manufacturers (86%) say they are investing in online marketing in 2012, and 52% are increasing those investments over 2011 levels, according to a survey from ThomasNet.com.

  • Do We Really Behave Badly on Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The unspoken assumption in much of corporate America is that employees, when left to their own devices, will likely abuse social networking privileges while at work and harm company reputation. But how do adults really behave on social media?

  • Seven Effective Ways to Integrate Social, Local, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways.

  • Online Ad Spend Reaches Record $8.4B in 1Q12

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Internet advertising revenues reached $8.4 billion in the first quarter of 2012, up 15% from $7.3 billion a year earlier, setting a new record for the reporting period, according to a report by the Interactive Advertising Bureau (IAB) and PwC US.

  • The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company."

  • Why I Love Google+

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better.

  • Tablet Market Reaches 'Critical Mass' in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In only two years since the release of Apple's iPad, tablets have reached critical mass in the US: One in four smartphone owners used a tablet during the three-month period ended April 2012, according to data from comScore.

  • Pinterest: Top 9 Ways to Be a Responsible Pinner

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, do so responsibly by using these nine tips.