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  • Four Lessons on Avoiding a Brand Management Nightmare

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brand extensions can be a great way for a core brand to develop its overall brand equity and reach new customers. We can learn valuable lessons from those who have done it right, and those who haven't.

  • Google Search Share 65%, Bing-Powered Search Share Up 5%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 65.02% of all US searches conducted in the four weeks ended June 2, 2012, according to Experian Marketing Services' Hitwise. Bing-powered search accounted for 28.12% of searches

  • You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. He goes on to explain what he means and offers a three-point solution to the problem.

  • Google's Knowledge Graph and SEO: Search Gets Smarter

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google recently entered the semantic search sphere with its Knowledge Graph update. Semantic search changes the way a search engine "thinks" about a search term. What does Knowledge Graph mean for searchers?

  • At least 8 in 10 Online Users Engage in Social Media Globally: Forrester

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global Social Media Adoption In 2011, originally published in January 2012.

  • Is Your Brand Message on Mute?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your brand's message getting lost in today's data deluge? Learn how to maintain a consistent brand voice, and how to ensure your messaging cuts through the data noise.

  • Social Campaigns on Tuesdays Earn Highest Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most customer engagement, according to a study by Yesmail Interactive, which examines the customer engagement of campaigns conducted via popular social channels.

  • 10 Reasons Why You Need a Mobile Site [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford to ignore it.

  • How to Convince Older Business Owners to Invest in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case for a social investment.

  • Dull, Irrelevant Content Hampering B2B Lead Gen Success

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.

  • Why Content Marketing Across the Revenue Cycle Is Crucial

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that is tailored to prospects at each stage of the buying cycle.

  • Brands Failing to Tap Potential of Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization.

  • Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face.

  • Five Tips for Effectively Marketing to College Students

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to college students—and how to do so effectively.

  • Funny Ads Beat Frugal in Good Times and Bad

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ads before, during, and after the "Great Recession."

  • Four Economic Reasons to Rebrand Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    How much can your company benefit from a timely rebranding? A business rebrand can make your business look good, and, more important, make your bottom line look good, too. Here are four reasons to rebrand your business.

  • Boomers Lead the Pack in Creating Positive UGC

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Every generation contributes to the global conversation around brands, products, and services; however, Baby Boomers (those now age 47 to 65) are overrepresented in their share of online feedback, according to The Conversation Index by Bazaarvoice, which also found that Boomers tend to be more positive than other generations when leaving product feedback.

  • How to Create a Social Loyalty Loop

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to fuel such a loyalty loop.

  • Top MBA Schools Taking to Social Media Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing Research at the University of Massachusetts at Dartmouth. Moreover, 82% of the MBA schools surveyed plan to increase their investment in social media over the next year, and all agree that social media is worth the investment.

  • Four Questions B2Bs Need to Ask About Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.