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  • Twitter Underground: Buying and Selling Fake Followers (Politicians Do It, Too)

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The business of buying and selling fake Twitter followers is booming, according to a study by Barracuda Labs: Among the top 100 Google search results for the term "buy Twitter followers" are roughly 58 websites and 20 eBay sellers that offer various bundles of fake followers.

  • Why Being Human Matters in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging personal narrative—is a good idea. But we don't have to rely on instinct. Research demonstrates how human interaction affects transactions, with lessons for marketers.

  • Purchases via Smartphone Have Highest Average Order Value

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The average order value (AOV) of smartphone traffic to online retailer websites reached $97.39 in the second quarter of 2012, higher than that of tablets ($96.11) and traditional devices ($91.86), according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for the quarter.

  • Get Started on Your Holiday Marketing Checklist [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll miss out on reaching your audience during the most wonderful time of the year.

  • How Marketers and Designers Can Work Together More Efficiently

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing folks and designers have the same goal: well-designed sites and well-executed campaigns that convert viewers into customers. But getting to that goal can be challenging. Start by understanding the ways in which marketers and designers are similar, where their differences lie, and what they can do to minimize conflict and maximize creativity.

  • Facebook and Mobile App Users Prefer Interactive Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive video ads that occur during natural breaks in an app or game—according to a survey conducted by Harris Interactive on behalf of MediaBrix.

  • Eight Ways to Find and Nurture High-Value Affiliates

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thanks, in part, to its pay-for-performance model, affiliate marketing is one of the fastest-growing segments of online commerce. But low-quality affiliates can end up costing, rather than making, money. The best way to make sure an affiliate marketing program delivers sustainable results is to recruit and nurture high-value affiliates.

  • Boomers: America's Most Valuable Generation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    By 2017, the Boomer generation, born between 1946 and 1964, is expected to account for 50% of the US population and control 70% of the country's disposable income, according to a report by Nielsen. Moreover, Boomers stand to inherit $15 trillion over the next 20 years.

  • Five Ways to Drive Foot Traffic and Build Relationships With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand awareness, customer relationships—and sales.

  • Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on how every piece of CMI content is tied to a specific call to action.

  • 'Super Buyers' Shop via Online, Mobile, and Offline Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although "Super Buyers" are highly connected and mobile-savvy, they tend to mix and match their shopping with online and offline methods to find just what they want, according to a report by Forrester Research.

  • 'No soup for you!' Email Marketing Lessons From Seinfeld

    Article

    CONTENT TYPE: Article | TOPIC: None

    Seinfeld reigned as the most popular sitcom for most of the 1990s and inspired many a workplace water-cooler conversation with its quirky characters and absurd plots. The show might not seem the most likely source of practical advice, but some of its most memorable moments provide lessons for email marketing.

  • Mobile Users More Satisfied With Tablets Than Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Overall, mobile users appear to be more satisfied with their tablets than their smartphones, with Apple's iPad ranking highest in tablet consumer satisfaction (scoring 8.8 on a scale of 1 to 10), just edging out Amazon's Kindle Fire (at 8.7), according to data from comScore's newly launched TabLens service.

  • Four Keys to a Successful Mobile Web Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your business have a mobile site that is designed with your mobile customer in mind? Is it a branded, usable, engaging experience? If the answer is no, or if you're not sure, you are not alone. One thing is clear, though: If your site isn't mobile friendly now, it's time to make it so.

  • Leading Brands Becoming Active on Instagram

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have an Instagram profile.

  • Pinterest: The Email Marketer's New Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Pinterest and email marketing are intersecting in three ways: emails that use Pinterest-generated content, emails prompting recipients to follow a brand on Pinterest, and emails that have content appealing enough that recipients end up "pinning" the content. How do you get started?

  • PPC Ads Don't Cannibalize Organic Search Listings [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two forces, AdWords and SEO, are killing each other, and it is a bad strategy to spend money on both at the same time.

  • Mobile Shopping: Top Apps, Retailer Websites, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With smartphones now the majority of mobile phones in the US, shopping via mobile is more popular than ever: 47% of American smartphone owners used a mobile shopping app in June 2012, according to data from Nielsen.

  • Five Tips to Make Company Blogs Worth Reading

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think it's time to rethink your company blogging strategy, follow the following five quick tips to build your audience and make your company blog worth reading.

  • Brands Derive Tactical and Strategic Gains From Integrated Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted by Forrester Research on behalf of Sitecore.