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  • Who's Who in the E-Commerce Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    E-commerce is booming again! Now, online merchants have a lot of choices when selecting shopping carts and hosting platforms. Lexity has put together an infographic after studying the e-commerce landscape.

  • Movie Rentals Down 10% in First Half of 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People are renting fewer full-length movies as they shift from physical to digital media, according to a report by The NPD Group: The total number of movies rented by Americans in the first half of 2012 fell 10% from the same period a year earlier.

  • Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that's right in front of them.

  • Nearly 2 in 5 Would Rather Clean a Toilet Than Think Up a New Password

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans are tired of managing their online identities: 38% say they'd rather tackle household chores such as folding laundry or scrubbing toilets than come up another new user name and password, and 38% say achieving world peace would be a more manageable task than trying to remember all their passwords.

  • Why and How to Encourage Online Reviews

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the first things consumers look for when making a purchase is a review of the product or service they're interested in. They look to their peers for input and advice and trust them far more than they do the brand, especially if they've had little or no interaction with it.

  • Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!).

  • Marketers and Content Consumption, Use, and Measurement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. This brief survey considers how marketers consume content, and how they use and measure it in their work as marketers.

  • Seven Ways Market Research Can Feed Into Business Activities

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of uses for market intelligence is much larger than most businesses think.

  • Marketers Still Shying Away From Pinterest

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the rapid growth of Pinterest, some 44% of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to a new survey by The Creative Group.

  • Zen and the Art of Conference Presenting

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less than excellent.

  • Is This the Future of Content Marketing? Transmedia Storytelling Emerges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.

  • The Road to Stellar Customer Experience Is Lined With Engaged Employees

    Article

    CONTENT TYPE: Article | TOPIC: None

    Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create successful (and profitable) customer experiences.

  • 10 Things We Love and Hate About Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate?

  • Back-to-School: The Scoop on Technology, Texting, and Algebra

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are laptops a back-to-school necessity for students? Not until high school, according to a new poll from SodaHead: A plurality (33%) of Americans say laptops should be allowed into classrooms when students reach high school, 25% say it's OK for laptops to be used in middle school, and 18% say laptops should be allowed in class when students reach elementary school.

  • Eight Website Super Signals That Increase Brand Trust

    Article

    CONTENT TYPE: Article | TOPIC: None

    Getting lost down a dark alley in a seedy, unfamiliar part of town is nobody's idea of a good time, so don't make your customers wonder whether they've visited the wrong side of the Web when they come to your website.

  • Smartphone User Behavior, Activities, and Content and Media Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access the Internet and 58% use email, according to a study by the Online Publishers Association.

  • Who Is Your Ideal Customer? Three Simple Ways to Find Your Target Market

    Article

    CONTENT TYPE: Article | TOPIC: None

    The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your "ideal customer" profile and then securing a high-end database of prospects and companies that match that profile.

  • Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.

  • Facebook Beats Yahoo to Become No. 2 Video Site

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook overtook Yahoo as the second most popular website for online video viewing in July 2012, attracting some 53.0 million unique viewers during the month, compared with 48.7 million for Yahoo, according to data from the comScore Video Metrix service.

  • Three Tips for Navigating the New 'Demand Waterfall' Marketing Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and streams that gracefully come together, only to rush over the edge of the waterfall into the (sometimes) beautiful and tranquil pond below