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  • Four Reasons to Jettison the Traditional Website and Go Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies are dispensing with the traditional website, instead integrating popular social networks right into their site and communicating with customers in real time via tweets and Facebook posts. Here's why you might want to follow their lead.

  • Shopping via Mobile: Top Item Categories, Buying Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Almost nine in ten mobile users (88.1%) say they regularly or occasionally research products via their smartphone or tablet, and nearly two in three (66.5%) regularly or occasionally purchase products via the mobile channel, according to a survey from Prosper Mobile Insights.

  • How Social Media Is Changing the English Language (and Why It Matters to Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their organizations.

  • How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective part of your marketing.

  • Mobile Email Expected to Reach Tipping Point in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-third of email messages across 12 key industries were opened via mobile devices in the first half of 2012, up from 20% one year earlier; moreover, for most brands, email opens via mobile are projected surpass 50% within the next 6-12 months, according to a report by Knotice.

  • The 7 Ps of Customer Retention Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 Ps of marketing apply to customer retention?

  • Our Multiscreen World: Smartphone Users' Media Consumption Patterns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among US smartphone owners, some 90% of the media they interact with (about 4.4 hours a day) is screen-based, and most of them (90%) move sequentially among multiple screens (TV, smartphone, tablet, and computer) to accomplish various tasks over time, according to a Google study.

  • How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author Stats

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll derive are invaluable.

  • Facebook: Views on Timeline, the IPO, and How Long the Social Network Will Last

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is hugely popular today, but how does its future look? Most (54%) Americans expect the social networking site to last another 5-20 years, but nearly one-quarter (24%) say Facebook won't be around in 5 years, according to a survey from Forbes Insights.

  • Moms, Mobile, and Back-to-School [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out moms' thoughts about mobile during the back-to-school season, the Interactive Advertising Bureau and Meredith's Parents Network conducted a national survey of moms.

  • What's Showrooming? (And Six Ways You Can Combat It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can do about it.

  • Apple Nabs 33% of US Smartphone Market, Google Android 52%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android and Apple continued to expand their share of the US smartphone market during the three months ended July 2012: Apple captured 33.4%, up 2.0 points from the previous three-month period, while Android reached 52.2%, up 1.4 points, according to data from the comScore MobiLens service.

  • A Quirky Experiment Proves the Value of Story-Driven Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    How much is a $3 ashtray purchased at a yard sale worth on eBay? If it includes a short story by William Gibson, then it's worth $101. Still don't believe in the alchemistic powers of a great story? Read on.

  • Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among mobile Web users in the US, mobile media (via phones and tablets) was the the most popular way to consume media content in the second quarter of 2012: Mobile media accounted for 2.97 hours of the total 9.00 hours spent consuming media via all platforms during the day, outpacing TV at 2.35 hours, according to a report by InMobi.

  • Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use.

  • How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate

    Article

    CONTENT TYPE: Article | TOPIC: None

    The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think and what they do.

  • Luxury Brands Boosting Online Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of luxury advertisers are expected to increase their investments in online marketing in 2012, according to the 2012 Luxury Brand Study by Martini Media, a new study based on a poll of 400 agency marketers who serve luxury brands.

  • The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you succeed at internal marketing.

  • Fortune 500 Social Media Adoption Surging in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of Massachusetts at Dartmouth.

  • Content Creation: How to Build a Successful Outsourced Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you can overcome those challenges.