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  • B2Bs Lack Collaborative Processes for Content Creation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their message creation process is non-collaborative, politically charged, or nonexistent, and 33% say their message creation process is semi-collaborative.

  • The Six A's of Marketing Performance Management [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate these Six A's of Marketing Performance Management: the best-practice competencies of alignment, accountability, analytics, automation, alliances, and assessment.

  • BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd

    Article

    CONTENT TYPE: Article | TOPIC: None

    The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's a quick refresher course on how your brand can make a splash on campus.

  • Social Sharing Best-Practices for B2Bs and B2Cs

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform you're using, according to research by Compendium.

  • Who Has Time for All That PR Stuff?

    Article

    CONTENT TYPE: Article | TOPIC: None

    When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking out your website. And if you look as if you don't have momentum, you may never get that call. It's not too late to start doing that PR stuff...

  • B2B Content Marketing: Trends and Benchmarks for 2012

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    CONTENT TYPE: Chart | TOPIC: None

    Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.

  • Nine Tips for Writing Effective SEO Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good...

  • Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I asked him what companies need if they are to avoid a "Dave Carroll" in their future. This is what he told me.

  • Forrester Profiles Smartphone and Tablet App Users

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile app users are an attractive audience for marketers, skewing younger and more affluent than other online adults in the US, according to research from Forrester.

  • How Agile Project Management Saved My Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where you can improve your marketing project management.

  • Why Facebook Users 'Like' (and 'Unlike') Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, according to a survey from Lab42.

  • Nineteen (19!) Ideas for Growing Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality always trumps quantity, and here are 19 budget-friendly ways to get the list you want.

  • Shopping via Mobile: Spending Patterns, Demographic Profiles, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Men are more likely than women to make purchases using their smartphone (45% vs. 34%), and they're even more more likely to buy certain types of products via mobile device, such as consumer electronics equipment and digital content, according to a study by uSamp.

  • Four Steps to a Social Media Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.

  • Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, can easily backfire.

  • Digital, Direct Marketing Jobs Outlook Weakens in 4Q12

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The job prospects of direct and digital marketers have weakened for the fourth quarter of 2012, according to Bernhart Associates' Quarterly Employment Report: 46% of employers plan to add marketing staff over the next three months, down from the 50% who planned to do so six months earlier.

  • 10 Reasons to Hire YouTube Stars for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and there's no reason you shouldn't consider YouTube video stars, too.

  • Key Online Tactics of High-Growth Professional Services Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, according to a study by Hinge Marketing.

  • Don't Just Script... Teleprospecting Done Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap of writing a script and trying to get everyone to follow it verbatim.

  • Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant?