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  • A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process any marketer can use to link interaction (behavior) with content and a method for measuring relevancy.

  • The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...

  • E-Commerce: Which States Convert Most, Mobile Shopping Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for the third quarter of 2012.

  • Three Metrics for Measuring the Success of Your Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. But one major problem most of marketers have with video is this: How the heck do you measure the success of a video?

  • Video Advertising Surging, Ad Technology Advances Playing a Role

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advances in ad technology have helped drive dramatic increases in digital video spending in 2012: 97% of surveyed video buyers (agencies, brands, and trading desks) say their video ad budgets have grown 27% in 2012 over 2011 levels, and most expect the momentum to continue into 2013, with video budgets expanding 20% year over year.

  • Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American Express and the National Federation of Independent Businesses.

  • Four Reasons It Pays to Have a Company Blog

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.

  • The State of Innovation in Today's Companies and the Role of Tech

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to a new study conducted by the Economist Intelligence Unit for Oracle.

  • A New Marketing Lesson From the 2012 London Olympics

    Article

    CONTENT TYPE: Article | TOPIC: None

    The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the number of TV viewers worldwide, but the overwhelming number of global online spectators.

  • Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.

  • Small Businesses to Use Mobile for Event Marketing in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey. So far, however, most small businesses haven't invested in mobile technology for event marketing.

  • LinkedIn an Influential Force in IT Purchasing Process

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to studies from Forrester Consulting and Research Now. Moreover, LinkedIn has become an influential resource across the entire IT decision-making process, the research found.

  • Eight Tips for a Safe and Profitable Black Friday Retail Checkout Line

    Article

    CONTENT TYPE: Article | TOPIC: None

    Retailers are planning now to deal with the oncoming consumer-oriented buying frenzy that is Black Friday. Here are eight tips for retailers on preparing a checkout line for the crowds and excitement of an event filled with great opportunity—and great risk.

  • Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis.

  • Five Ways to Get Speaking Engagements to Market Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find opportunities. Here are five ways to get speaking engagements that market your business.

  • 2013 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and the Content Marketing Institute.

  • From Content to Lead to Handoff: Inbound Marketing in Six Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so that when people come looking, they find you. But that's just the beginning...

  • Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach to social engagement in 2012, and most have recorded static or falling engagement activity levels, according to a report released today by ComBlu.

  • Humanizing the Web With Personalization 2.0: Three Tips to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right content to the right person at the right time on the right device, using the right channel, published on the right platform.

  • Smartphones and Tablets Essential for Holiday Shopping

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (55.3%) of mobile device owners plan to use a smartphone or tablet for holiday shopping this year, to research products, make purchases, find brick-and-mortar stores, or assist with other shopping tasks, according to a new survey from Prosper Mobile Insights.