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  • Social Media, Online Video Driving Ad Spend Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bolstered by Internet advertising—particularly social media and online video—global ad spend growth is forecast to strengthen over the next three years, rising from an estimated 3.3% growth in 2012, to 4.1% growth in 2013 and 5.6% growth in 2015, according to projections by ZenithOptimedia.

  • Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying Leads

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure your company shows up in all of the right places when the prospect is selectively attracted to buy from you.

  • Black Friday/Cyber Monday Weekend Sparks 50M Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to a report by DataSift.

  • Why We Blew Up the MarketingProfs Homepage: Behind the Scenes

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today, we've launched a far simpler and cleaner homepage that we think helps visitors make sense of MarketingProfs and directs them efficiently and easily to the content they are looking for.

  • PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly Acceptable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ready to make purchases.

  • B2B Content Marketing: Adoption Surging, but Objectives Are Shifting

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    CONTENT TYPE: Chart | TOPIC: None

    Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from Curata.

  • Why Email Marketing Still Matters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why.

  • Five Ways Marketers Can Boost the ROI of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here are five of the best ways to increase the ROI you achieve on your Big Data expenditures.

  • SMBs Still Favor Face-to-Face Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics for finding new customers, according to a survey of small and midsized businesses conducted by Forrester Consulting for Act-On Software.

  • Six Tips for a B2B Facebook Contest

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.

  • Social CTAs Drive Engagement on Facebook

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    When you want your target audience to take a particular action, including on Facebook, you must ask them to do it, according to a study by Dan Zarrella for HubSpot that explored how various call-to-action phrases impact the engagement of Facebook users.

  • Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?"

  • Driving Direct Sales With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can actually drive direct sales from social media—provided you have the right strategy in place.

  • Black Friday Online Sales Surge to Record $1B

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On Black Friday (November 23), myriad holiday shoppers avoided the crowds at brick-and-mortar stores in favor of their Web browsers. Some 57.3 million Americans visited online retail sites on Black Friday, up 18% from the same day in 2011, according to data from comScore.

  • Your Facebook... on Mobile: A Sign of Things to Come [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.

  • Five Impacts of Facebook's Open Graph on Marketers in 2013

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook's Open Graph is a formidable force that is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook marketing investments, and the Open Graph provides significant opportunities to do just that.

  • US Social Media Ad Spend to Reach $9.2B in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast.

  • Five Takeaways From Holiday Marketing Campaigns of Years Past

    Article

    CONTENT TYPE: Article | TOPIC: None

    Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing.

  • Cyber Monday Gaining Popularity as Top Holiday Shopping Day

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cyber Monday (Nov. 26) will celebrate its seventh anniversary in 2012, and consumer motivation for shopping on the day synonymous with the best online deals continues to grow in popularity, according to a survey from PriceGrabber.com.

  • Cyber Monday Social Sharing and Shopping Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One.