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  • Five Tips for Building a Case for Marketing in the Boardroom

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to your CEO in terms of the revenue it delivers. Here are some best-practices that can help you do that.

  • #SocialSkim: Social Media Update, Week of December 10, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ever-evolving social space. Skim and learn!

  • Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network.

  • Achieve Visual Storytelling (and Sales) Success With Whiteboards

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose you.

  • Email, Social, and Mobile Are Marketers' 2013 Budget Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on mobile marketing.

  • Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their lives."

  • Brands That Surged (and Brands That Sank) After Hurricane Sandy

    Article

    CONTENT TYPE: Article | TOPIC: None

    When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as usual. Here is a list for brands that "surged" and brands that "sank" in Sandy's aftermath.

  • Apple, Best Buy, and Kohl's Delivering Best Shopping Experiences via Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, and error-prone at checkout, according to a survey from Mobiquity.

  • The Contentious State of B2B Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures and presents some key data from that study, including about budgets, social presence, and content challenges.

  • Your Brand and Nine Legal Issues Related to Patent, Trademark, and Copyright

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, you need to create and maintain a solid intellectual property (IP), patent, and copyright strategy.

  • Email Marketing: Deliverability Trends and Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to date and make use of email marketing best-practices, according to a report by Return Path.

  • Four Ways B2B Marketers Can Boost the Value of Their Tweets

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take full advantage of Twitter as a marketing tool.

  • Top Brands Using Twitter for Customer Support

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform (i.e., they have a Twitter handle dedicated to customer service), according to a new report by Simply Measured.

  • Three Steps for Stopping Checkout Abandonment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket. But the most likely causes of a high rate of abandonment are few, and they're relatively simple to rectify. Here are three key areas that can generate improved conversions if you pay attention to them.

  • The Top 20 Social CMOs of the Fortune 100 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    BusinessNext Social conducted a study of CMOs in the Fortune 100 to see which of them were most socially active in 2012. Surprisingly, only one in five Fortune 100 top-level marketing/communications executives have an active public presence on social networks, the analysis found.

  • Small Businesses Tepid on Social Media, Prefer WOM and Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to a survey from Hiscox.

  • Six Ways to Use Online Video for B2B Event Marketing (a Case Study)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online video is a highly engaging and versatile tool for B2B marketing and lead generation, including tradeshow marketing. This brief case study shares how a B2B technology company used online video to increase in-person tradeshow meetings with targeted decision makers by 218%.

  • Social Media Disconnect: Are Marketers Out of Touch?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences regarding the use of other popular social channels, according to a study by Pitney Bowes Software.

  • 10 SEO Tips to Improve Your Search Rankings--and Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your site to naturally grow in popularity.

  • To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals.