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  • What Marketers Can Learn From a Gaming Company's Email Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers or members or prospects...).

  • #SocialSkim: Social Media Update, Week of December 17, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, click to learn.

  • What Matters This Holiday Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You know folks are spending the holidays being with friends and family, decorating, going to parties, and gift-giving. But do you know which holiday movies they prefer? Or their feelings about fruitcake? MWW created a fun infographic of what ranks high for merry-makers this season.

  • Holiday Travelers Trust Online Travel Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA.

  • Seven Rebranding Lessons Learned: A Road Map From a Newly Merged Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.

  • Americans Hazy on the Meaning of 'Cloud Computing'

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% use online banking, 63% shop online, 58% use social networking sites, 45% play online games, and 29% store photos online—all cloud-based activities—according to a survey from Citrix.

  • Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.

  • From Tampons to Tablets: The Best and Worst Product Names of 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired (and most misguided) product brand names of 2012.

  • Holiday Season Online Retail Spending Up 13%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a report by comScore.

  • How to Tell Your Brand's Story: Four Questions You Must Answer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions.

  • 2012 State of Online Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in 2012, SundaySky created this infographic.

  • Social Media Is a Corporate Blind Spot for B2B Execs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a survey from Zeno Group.

  • Prepare for 2013: 10 B2B Marketing Trends and Developments

    Article

    CONTENT TYPE: Article | TOPIC: None

    Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent in 2013.

  • Mobile Web, Apps Driving US Social Media Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen.

  • Five Online Shoppers Ruling the Holiday Interwebs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas.

  • Five Tips for Building a Case for Marketing in the Boardroom

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to your CEO in terms of the revenue it delivers. Here are some best-practices that can help you do that.

  • #SocialSkim: Social Media Update, Week of December 10, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ever-evolving social space. Skim and learn!

  • Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network.

  • Achieve Visual Storytelling (and Sales) Success With Whiteboards

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose you.

  • Email, Social, and Mobile Are Marketers' 2013 Budget Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on mobile marketing.