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  • Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts.

  • Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes Drop

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months held at 47%, up only 1 percentage point from the previous quarter, according to Bernhart Associates' Quarterly Employment Report.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Question 5)

    Article

    CONTENT TYPE: Article | TOPIC: None

    To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends and family at a mountain resort.

  • Improving Digital Coupon ROI: Demographic Snapshot [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In which cities and states are digital coupons most likely to be activated? To find out, RevTrax conducted a study that poinpointed the top cities, regions, and demographics for digital coupon use. It then created the following infographic from the results.

  • Marketers Upping the Ante on Big Data in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated by digital and social channels, according to report by Infogroup Targeting Solutions and Yesmail Interactive.

  • Pavlov's Dog, or How to Develop and Deliver a Consistent Brand Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.

  • Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget.

  • Power Up Your Marketing to Prove Business Value [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as we work to power up our marketing.

  • How to Use Web Video to Win Business and Wow Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. The benefits of Web video as a marketing medium for business, then, suddenly becomes clear...

  • Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's featured tool, Dropify.

  • Key Email Engagement Tactics: Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics.

  • 10 Personal Branding Trends for 2013 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting changes are afoot that will simplify building your brand in 2013.

  • Social Media and Video Influence IT Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 2-4)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The second article in this series answers three questions: How do we get started with lead nurturing/marketing automation? What is lead nurturing and how does it work? How long till we see ROI on lead nurture?

  • Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO."

  • Confusion About How Facebook, Google Make Money

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey from The Search Agency. Users seem to have a better understanding of how search engines generate revenue, however.

  • Building a Culture of Testing and Optimization: Planning (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. This is the first in a three-part series of articles that looks at the steps involved.

  • Legal Threat Levels for Online Content-Sharing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic from Kerry and Dan Gorgone can help.

  • Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTR

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a study of key trends in paid search, mobile, and social advertising by Marin Software.

  • How to Avoid 'False Choices' in Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.