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  • Need to Know: Four Mobile App Marketing Trends for 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top of the mobile marketing game, you have to stay on top of these four trends.

  • Most Frugal US Cities: Atlanta, Orlando, and Tampa

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on the rest of the country, according to the 2012 Savings Index by Coupons.com, which ranks US cities by their use of digital coupons in 2012.

  • 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI from marketing investments.

  • Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics to employ during the rest of 2013.

  • PayPal Still Dominating Digital Wallet Marketplace

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile phone carriers, banks, and retailers themselves line up for a piece of the emerging digital wallet market, according to new data from comScore.

  • Mobile Search Advertising Just Got Way Easier: AdWords Enhanced Campaigns

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an upgrade by late February and become the default for all campaigns by June or so.

  • How to Turn Your Office Into a Video Studio

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But where to start?

  • Three Things You Need to Know When Building Your Brand in China

    Article

    CONTENT TYPE: Article | TOPIC: None

    China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked out from the clutter of products. But how, exactly?

  • Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.

  • B2B Benchmarks: Top Tactics for Driving Traffic and Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver of leads, outperforming both LinkedIn and Facebook.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 7 and 9)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This week we answer two questions: When is a lead truly "Sales-ready," and what are some best-practices of lead scoring? And we offer two tools you can use to help you answer those questions for yourself.

  • Mobile Is Maturing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    More chief technology officers are making mobile a priority and dedicating greater resources to it. The following infographic from MutualMobile details how CTOs are thinking about mobile and why it matters to business.

  • Socially Devoted: Brands Responding to More Fan Questions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time, according to new data from Socialbakers. On average, brands answered 55% of the questions posed by their Facebook fans in the fourth quarter of 2012, up from 48% in 3Q12 and 30% in 2Q12.

  • The Liquor Store Model for Social Media Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread the word all over town. Now every business faces that same pressure online.

  • World Internet Stats: Websites, Email, Social Media, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media.

  • A Nine-Step Path to Personal Branding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the process in nine basic steps.

  • Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ready, you could hatch the same kind of profits as chicken farms do on Super Bowl Sunday.

  • What Not to Do With Your Online Presence in 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing on the right track in 2013.

  • Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving your company culture. Plus the usual grab bag of B2B-relevant news, stats, how-tos and buzzworthy campaigns.

  • Super Bowl Ads More Popular Than Game Action

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those surveyed cite commercials as their favorite part of the Super Bowl, whereas 28.8% cite the game itself, according to a survey from Lab42.