FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing.

  • Are You Creating Purposeful Content?

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.

  • The Five Big Problems of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of turning the hype into insight, business value, and, ultimately, increased revenue.

  • Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for the week ended February 23, 2013.

  • Text Me Maybe [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In 2012, an estimated 9.6 trillion text messages were sent out. What were all those texts about? Fortunately, you don't to have to read over someone's shoulder to find out. Leads360 did the research then created the following infographic.

  • Increase the Value of Your Facebook Community

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental sales.

  • Personalized Marketing Drives Buyer Readiness and Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales activity, according to a study by MyBuys and the e-tailing group.

  • Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help you supply such content.

  • Marketing Budgets and Staffing Levels Rising Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading conditions, and staffing levels, registered a reading of 56.2 in February 2013, up from 53.8 a month earlier.

  • Social Media Week [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week.

  • Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images are important in social marketing, what GIFs have to do with winning a crowd, and Adobe’s Photoshop Touch for iPhone. Need more? Updated stats on LinkedIn, social recruitment with Pealk, and YouTube to attract talent. Skim toward the Singularity!

  • Want Effective Calls to Action? Use 'Action Trains'

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier—especially if you use "action trains."

  • Texting Prospects (at the Right Time) Boosts Conversion

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales prospects who receive SMS text messages during the sales process convert at a rate 40% higher than those who do not receive such messages.

  • How to Gain Subscribers Without Buying Email Lists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead.

  • Six QR Code Do's and Don'ts for Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for your events, if you use QR codes wisely.

  • Social and Mobile Gaming Ads Outperform Standard Online Formats

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by MediaBrix.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 13-15)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The final installment in this series answers three questions: What are the keys to successful nurture campaigns? What's an example of a typical nurture sequence? How do I select a marketing automation vendor?

  • Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn how to be the life of the party—not a wallflower or a party crasher. Here's how.

  • Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use the professional social networking site.

  • Avoid These Three Deadly Sins of Sales Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better the three deadly sins of sales messaging.