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  • How to Conduct Focus Groups: Seagate's Example

    Article

    CONTENT TYPE: Article | TOPIC: None

    Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to gain insight. Looking to host your own focus group? Here are steps you can take to put together a program.

  • A Market Research Survey on a Shoestring Budget: How I Did It

    Article

    CONTENT TYPE: Article | TOPIC: None

    I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a contest, and marketed it via lifestyle bloggers. All for less than $350. Here's how.

  • Mobile Advertising: Which Industries Are Taking the Lead?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform, up some 860%; still, retailers and restaurants remained the biggest spenders.

  • How to Evaluate and Select a B2B Teleprospecting Partner

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) that can help you locate, evaluate, and select the right teleprospecting partner.

  • Are Your Clients Worth Keeping? Four Questions to Help You Find Out

    Article

    CONTENT TYPE: Article | TOPIC: None

    Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. Ask these four questions to help you decide just that.

  • The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.

  • Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has reached a six-month high, according to Ipsos MediaCT's February 2013 Mendelsohn Affluent Barometer.

  • The Post-PC Revolution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created this infographic.

  • Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest once and for all, shall we?

  • Small Business Marketing: Top Tools for Finding and Keeping Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers, according to a survey from Constant Contact.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.

  • Social Media and Recruiting: Top Channels and Trends for 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those using social media for recruiting, LinkedIn was the most popular channel.

  • Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio look like? And how does it profit from those products?

  • Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, a Harlem Shakes wars infographic, and much more (including your dancing-pony fix). Skim for social sustenance!

  • Measure and Maximize the Impact of Online Activity on Offline Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize in real time to maximize impact on brand-marketing or direct-marketing objectives.

  • The B2B Marketer's Guide to SXSW [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places most relevant to them, Demandbase created this infographic.

  • Apple Gains Ground on Google Android, Strengthens Handset Lead

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple increased its share of US smartphone subscribers and its lead in the handset market in January 2013, according to data from the comScore Mobilens service. Though Android is still the top smartphone platform in the US with 52.3% market share for the three-month period ended January, Apple's share grew 3.5 percentage points, to 37.8% as of January.

  • Managing Marketing Content Across the Customer Lifecycle

    Article

    CONTENT TYPE: Article | TOPIC: None

    Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a wasted touch point. You need to synchronize mix and content with the customer buying journey and lifecycle.

  • Five Common Errors in Marketing-Performance Evaluation and Measurement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. Avoid these common errors when setting out to measure your marketing efforts

  • Video Viewing via Mobile Doubles; Live Content Still Favored

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December 2012, double the 4% recorded a year earlier, according to the 2012 Year-End Video Index Report by Ooyala.