FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Want to Slash 50% Off Your Marketing Budget? Try Being Nice...

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the rules to yourself. Win at all costs. No matter who or what you have to trample. But not anymore...

  • US Mobile Local Ad Forecast: $9.1B in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media Forecast (2012-2017), issued by BIA/Kelsey.

  • Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic.

  • Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via mobile, providing three examples of companies that are doing just that.

  • Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences grow.

  • Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.

  • Big Disconnect: Only 12% Implementing Big Data Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia.

  • Omnichannel Loyalty: The New Customer Connection [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.

  • How to Use the iPad for Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage and enhance customer conversation. Here are a few basic steps you should keep in mind.

  • #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn!

  • Worldwide Business Optimism Reaches Two-Year High

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the first time in two years, optimism levels are rising among the world's global executives, according to the annual Decision Dynamics survey by the Financial Times and Doremus.

  • The 7 Biggest Misconceptions of Successful B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts in the right direction.

  • The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

    Article

    CONTENT TYPE: Article | TOPIC: None

    As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly increased sales.

  • Gen-Z Trusts Mobile, Social Content More Than Other Generations Do

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research.

  • 8 Do's and 5 Don'ts of Instagram for Building Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

  • Google Authorship and Author Rank: Big for SEO in 2013 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy.

  • We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.

  • 7 in 10 Smartphone Owners Access Facebook via Their Device

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.

  • Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your customers' lives. Now, with mobile, you can be at the center of your customers' experiences.

  • Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.