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  • 50% of Moms Would Engage With Brands on Facebook If Rewarded

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.

  • Manage Your Marketing Career in 3D

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career.

  • Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.

  • 4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.

  • When Did Social Media Lose Its Way? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots.

  • How to Properly Close the Loop... and the Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. Here are three tips for success on that first call.

  • Average Value of a Facebook Brand Fan Increases 28%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.

  • Four Foundational Elements of Marketing Analytics Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant investment in four foundational areas to ensure analytics success. Here's a look at each area.

  • Email Open and Click-Through Rates: Benchmarks by Vertical

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.

  • A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s.

  • #SocialSkim: Social Media This Week, Including a Content Marketing Children's Story

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ever after!

  • Seven Online Marketing Activities You Can Start Today

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing.

  • 7 in 10 Adults Access Content From Newspaper Media Each Week

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report.

  • Three Key Ways to to Help Your Business Find '2X' Profit Growth

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways to do that.

  • Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift

    Article

    CONTENT TYPE: Article | TOPIC: None

    Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy.

  • Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a recent report.

  • How to Use Google Analytics to Increase E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales.

  • Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.

  • How to Keep It Human in the Robotized Socialverse

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as you preserve a human face while acting on behalf of your company.

  • Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.