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  • From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine tips and tricks—and an infographic—for making nine minutes a day work for you.

  • Marketing Students Say Facebook Is Most Important Social Tool

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.

  • Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach.

  • Top Five Tips for Making Content Work for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand?

  • What Women Want: Good News, Phone Calls, and Sleep

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report.

  • Who Is Winning the Talent War in Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? (You'll be surprised.)

  • Tips for Improving the B2B E-Commerce Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem.

  • How B2B Content Impacts Buying Decisions [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.

  • Four Email Tips for Marketing Professionals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Little attention has been paid to the importance of being better at receiving and processing email. So, here are my tips to help you process email more efficiently, free up hours of otherwise wasted time, and reduce your stress level.

  • Social Media Lags Search, Email in E-commerce Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.

  • A Master Guide to Product Listing Ads (PLAs) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.

  • #SocialSkim: Sephora Scores Pinners, Social CTAs, Nutella Day, Storytelling Like Pixar, and More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest Gmail update. You’ll also learn how to conduct a winning webcast and tell a story like Pixar does.

  • Ensure That Strategy, not Tactics, Drives Your Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas.

  • How Senior Marketers Are Using Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.

  • How to Use Content to Build Customer Loyalty and Retention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.

  • Companies Unaware of Slow Sales Response Times to Online Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Companies have very optimistic views as to how fast they deal with Web leads—with nearly 25% saying that they respond by phone to online leads within five minutes. However, in reality only 5% actually do respond that quickly, according to a recent study.

  • Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals.

  • From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into nine minutes to help you stand out, get noticed, and achieve your goals.

  • The Impact of Contests on Email Leads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe.

  • Content Marketing: Beyond Gutenberg

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.