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  • Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason Falls

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. I want to get into serious social media." I gave Jason Falls a call to help me out.

  • Days and Times With Highest Online Ad Click-Through Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks.

  • Drowning in Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is being shared (and to see what all that data means for businesses), Evzdrop created this infographic.

  • Five Steps to Successful Experience-Driven Commerce

    Article

    CONTENT TYPE: Article | TOPIC: None

    Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver an experience that connects with my customers?"

  • #SocialSkim: Social Media This Week, Including Apple's Big Announcements

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, and Instagram. And find out what time to tweet suits your followers best. Skim for flying kisses (really...).

  • Consumers Prefer Brands Associated With Good Causes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.

  • Marketing Automation: The Need for a Behavior-Based Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy.

  • How iPhone and Android Ownership Varies by Demographic

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone, according to a recent Pew report.

  • Make Content Marketing Authentic: The Case of Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...

  • Management and Why Nice Companies Finish First: Author Peter Shankman Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is In.

  • Marketers Undervalue Email, Overvalue Personalization

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris.

  • Keyword Methodology: How to Jumpstart Your SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy.

  • Content Marketing Sweetens the Mix [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details.

  • Should Senior Marketers Be the 'Voice of the Customer'?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their own, according to a recent report.

  • Five Killer Video Marketing Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.

  • Email Volume and Open Rates Up: Benchmark Report

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by Experian Marketing Services.

  • The State of B2B Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013.

  • #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment!

  • 13 'Secrets' to Engaging Your Blog Site Visitors

    Article

    CONTENT TYPE: Article | TOPIC: None

    You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.

  • Online Shoppers Want More Delivery and Return Options

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report.