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  • Five Ways to Boost Attendee Engagement at Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't have time for such a haphazard method.

  • Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.

  • Which Emails Get Rescued From Spam Folders

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return Path.

  • What's New With the New Rules of Marketing and PR?

    Article

    CONTENT TYPE: Article | TOPIC: None

    If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk about what's new in new marketing.

  • B2B Buyers: Traits by Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation.

  • How Much Bloggers Charge to Publish Sponsored Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source.

  • 10 Marketing Lessons I Learned From the Israeli Army

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned during my service apply to my current role managing people as well as marketing campaigns.

  • What Top Marketers Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.

  • A Guide to Marketing Genius: Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements and overt selling.

  • #SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O’Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer!

  • Three Steps to a More Effective Converged Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now look for ways to optimize paid, owned, and earned media. And the Holy Grail is to integrate all three sources of media into a single, consistent brand experience.

  • Community Managers: Salaries, Skill-Sets, and Experience Levels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Community managers are less technical and more seasoned than is often portrayed, with an average of eight years of work experience and three years of community management experience, according to a recent report.

  • Why Asking Sales What They Want Is NOT Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to the letter—and they STILL don't use what you create. Why?

  • The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The recognition of digital user interface's importance seems to be slowly sinking into corporate culture the way "brand" did a couple of decades ago. Branding agencies need to hire or train great UX people, and CMOs must start managing digital UI/UX as an asset alongside the branding asset, because they are inherently intertwined.

  • The Rich Are Different: How Affluent Shoppers Behave Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Affluent shoppers were 47% more likely than shoppers earning less than $100K annually to make an online purchase in the first quarter of 2013, and on average they spent 41% more on individual purchases, according to a recent report.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • How to Use Media Attribution to Make Strategic Retail Decisions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Because Google has transformed its free Google Product Search into the paid Google Shopping service, retailers must re-evaluate their comparison shopping engine strategies, asking themselves a host of questions.

  • How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.

  • Tablet and Mobile Video Viewership Jumps 19%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video plays, according to a recent report.