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  • Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans? Here are three easy ways.

  • 11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with mobile subscribers appropriately and comfortably using SMS.

  • Angry Walnuts and Men's Health: 'ZERO--The End of Prostate Cancer' CEO Jamie Bearse Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jamie Bearse, CEO of ZERO—The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable).

  • Paid Search vs. Organic Search: Which Converts Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

  • Twitter Profile Picture Hall of Shame

    Article

    CONTENT TYPE: Article | TOPIC: None

    Relationships begin with an introduction. In the case of Twitter (and social media in general), your profile picture is a big part of that introduction—your first impression. Don't blow it...

  • Who Uses Social Networks: Age, Race, and Income Breakdown

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew Research Center.

  • The Inbox Is a Battlefield [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out the this infographic.

  • Take 10: SWOT Is Not Enough—A Four-Step Approach to Competitive Analysis

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, we'll review a four-step approach to competitive analysis that will give you a much broader view of your competitive landscape. Plus, you'll learn to think more strategically about your competitors' next moves and the most effective ways for you to respond.

  • Work Smarter, Not Harder, With Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and automate your digital marketing, along with a few tips for beginners, intermediate users, and automation experts.

  • #SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social TV buy, a GIF-based horror saga, and news on Facebook's shared photo albums (among other handy-dandies). Skim for the skinny on twerking.

  • How Brands Are Using Tumblr

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Just under one-third (31%) of the Interbrand Top 100 Brands have created Tumblr accounts, according to a recent report by Simply Measured.

  • Design Emails With a Mobile Mindset: Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen.

  • Back-to-School Marketing Attribution 101: Four Lessons

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can a brand be sure that its investment in TV, Internet, radio, or other media is paying off at the checkout counter? Companies must follow the entire customer path and attribute the sale correctly. Otherwise, marketers can flunk one of the most profitable sale seasons of the year.

  • When Consumers Will (and Won't) Share Personal Data [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers worldwide overwhelmingly say they will share personal information to get better service from their doctors, banks, and retailers, but they are very discerning about what they share, according to a recent report from Infosys.

  • How to Develop a Winning Tradeshow Booth

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating a tradeshow booth can be difficult. Here are some helpful tips to get you started as you plan, design, and create an effective booth that can be used for many years to promote your company.

  • Hyperlocal Advertising Strategies for SMBs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most SMBs may not realize that it is possible—and affordable—to target relevant consumers in close proximity to their stores by using an online, neighborhood-level targeting approach.

  • Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."

  • The Four Types of Small Business Technology Buyers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent report from Infusionsoft.

  • How to Uncover Confusion in Your Conversion Funnel: Article 2 of 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just how do you optimize your funnel, and shuttle visitors quickly along their way to the experience that will turn them not just into a conversion but into engaged users who love your product and spread the word to their friends?

  • 15 Tools That the Most Successful Entrepreneurs Use [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.