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  • National Coffee (AKA 'Marketing Fuel') Day [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In honor of National Coffee Day, Sunday, September 29, Dunkin' Donuts and CareerBuilder researched some of the latest coffee trends in the US workplace and incorporated some of the findings in an infographic.

  • Talking Epic Content and the Evolution of an Industry: My Q&A With Joe Pulizzi

    Article

    CONTENT TYPE: Article | TOPIC: None

    My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.

  • With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what?

  • #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing Nice

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good with the community. Skim to reel in the end of September!

  • 12 Tenets of Content Creation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking).

  • Consumers Open to (Some) Mobile Interactions With (Some) Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.

  • How Retailers Can Use Video for E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: None

    For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns to the brand.

  • One Way to Calculate ROI for Your Offline Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can assign attribution. That approach is actually quite common, but it's often poorly executed.

  • What Keeps Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.

  • Eyes Wide Open: Author Noreena Hertz Talks to Marketing Smarts About Consumer Behavior [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.

  • A Guide to Using Social Media at Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.

  • Five Steps to Highly Effective Social-Mobile Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection happen?

  • How B2B Commerce Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.

  • IBM's Ed Abrams on SMB Social Strategy and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.

  • How Email Marketing Tactics Have Changed in the Last Five Years

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.

  • What Boosts a Web Page's Search Rank in Google? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.

  • Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the right page to rank for the keyword you target.

  • What Marketing Activities Do Small Businesses Outsource?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The creation of TV and radio advertisements is the most commonly outsourced marketing activity by small businesses, according to a recent survey by Constant Contact.

  • How People Search Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Find out what kind of information online search users seek and whether the search results they're served are truly helpful.

  • #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim to skip the cookie jar.