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  • Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix those errors.

  • State of the Sales Rep: 33% Can't Find Materials, 20% Prep in the Shower [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.

  • Five Ways to Develop a Cross-Channel Brand Story

    Article

    CONTENT TYPE: Article | TOPIC: None

    Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent.

  • Video in Marketing Emails: Trends and Benchmarks [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.

  • Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.

  • Outbound Marketing Strategies Are Still Effective

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.

  • #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest Expansion

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas!

  • Which States Have Had the Biggest Increases in Small Biz Activity Since 2008?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The states hardest hit by the US housing bubble—Arizona, Nevada, Florida, and California—have registered the biggest rebound in small business marketing and sales activity since 2008, according to a recent analysis by CallFire.

  • Three 'Light Bulb Moments' to Illuminate Social Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth and disruption in how consumers use social platforms.

  • Facebook Top Social Login Choice on Websites, Google Gaining

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.

  • Adopt a Lean Approach to Mobile Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.

  • From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.

  • What Are the 'Simplest' Brands in the World?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world—meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy to interact with.

  • Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the holiday.

  • Three Rules for Converting Online Leads Into Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are live—more like an inbound phone call or a face-to-face customer.

  • Most Global Marketers Lack Multilingual Content Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.

  • Three Steps to Refreshing Your Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a dusty blog around for increased conversions and SEO.

  • What Works When Selling to Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.

  • The Climb to Content Marketing Software [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.

  • Brand Dracula: Four Branding Lessons From the Undead

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because of that consistency and memorability, Dracula can teach us lessons about branding.