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  • The 20 Most Shared Ads of 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a recent analysis by Unruly Media.

  • Get Rid of Your Lousy 'About' Page Once and for All

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have we been ignoring the quality of this valuable space?

  • Three Ways to Create Trust-Building Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is plenty of proof out there that trust is not just good for one-on-one relationships, it's also good for business. Building trust can reap higher response rates, loyalty, and revenue.

  • Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.

  • How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports.

  • The History of Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.

  • How to Make Your Content Show Up in Google's 'In-Depth Articles' Search Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.

  • B2B Buyers Prefer Short Content; Rely Heavily on Google Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.

  • The B2B Marketers Guide to Dreamforce 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If you're a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by DemandBase can help!

  • Four Steps to Building Your Content Marketing Dream Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.

  • The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to a recent report from ExactTarget.

  • Best-in-Class Demand Generation and Data Management [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.

  • #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and which platform is growing the fastest for online content sharing.

  • How to Get an Extra 1,500+ Web Visitors a Day

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales.

  • Which Types of Websites Are Visited Most Frequently?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking emails (55%), according to a recent report by Ipsos.

  • Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.

  • Bridging Marketing and Finance: Don't Get Lost in Translation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with Finance.

  • Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black Friday

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two periods in early and mid December are even more lucrative for online retailers than Cyber Monday and Black Friday, and less competitive for consumers' attention, according to a recent report by Custora.

  • Five Tips for Getting the Most From Your Qualitative Researcher

    Article

    CONTENT TYPE: Article | TOPIC: None

    Selecting the right qualitative researcher for your marketing project is critical, because a lot of money and your credibility are on the line. So make sure to ask these five questions when selecting a qualitative researcher/moderator.

  • Top 5 Holiday Party Planning Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    It is that time of year again, when employees are forced to attend a "morale-building event" that does nothing of the sort. But if you consider these five elements, a holiday party actually can be a fabulous bonding opportunity and an event to look forward to.