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  • It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming.

  • The Email Strategies of 20 Top Retailers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.

  • Where Is Crowdfunding Headed? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Some $5.1 billion has been raised with crowdfunding so far in 2014. So how has crowdfunding been evolving, and what can we expect next year and beyond?

  • A Three-Step Guide to Mobile Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.

  • The Value of Being the First Ad Displayed by Google

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software.

  • How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.

  • The Biggest Obstacles to Digital Marketing Success

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers say a lack of effective strategies is the biggest obstacle to success in digital marketing, according to a recent report from Ascend2.

  • How to Rule Local Results in SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Use the detailed tips in this infographic to help your business rank higher in local search results.

  • #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that brings better results, fast. Skim to boost your social smarts!

  • Localization Should Be a Forethought: Five Tips for Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most global marketers have no strategy for multilingual content marketing. That's a dangerous oversight, because the economic potential of non-English-speaking markets is staggering. Here's how to plan for success.

  • The Volume of Twitter Mentions by Country, Language, and Time

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Users in the United States are now responsible for less than half (41.5%) of all Twitter mentions, according to a recent report from Mention.

  • Five Deadly Email Platform Migration Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: None

    Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is a major driver of revenue, mistakes can be costly.

  • Online Video Trends: Mobile Viewership More Than Doubled YOY

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.

  • Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.

  • Digital Video Vital Signs: How Healthy Is Your Online Video Investment?

    Article

    CONTENT TYPE: Article | TOPIC: None

    As more video content moves online, marketers and brand managers grapple with this question: How do we monetize this investment? The answer lies in regularly checking these four vital signs and taking action accordingly.

  • Social Media Use by Small Businesses [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.

  • Seven Content Marketing Tips for Media Pickup and Massive Exposure

    Article

    CONTENT TYPE: Article | TOPIC: None

    Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into popular news stories.

  • The Anatomy of a Perfect Event [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.

  • The Profile and Value of a Brand Enthusiast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brand loyalty tends to be less correlated with broad demographic segments—such as age or income—and more linked to product quality and relevant messaging, according to a recent report from StrongView.

  • Outsourcing Your Content Creation: Agencies vs. Freelancers

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?