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Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.

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How can marketers better create content that rises above the competition? Here are five suggestions.

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Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new Pinterest ad unit, and follower analytics for Instagram. Skim to win the day.

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What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine?

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Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.

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Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to a recent report from Eccolo Media.

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A whopping 90% of customers are frustrated with the service they experience when they call a company. What do they want? And how you can deliver?

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Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people most likely to send cheerful tweets about?

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Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.

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The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust.

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Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different networks, Twitter benchmarks for the new year, and a site that brings together all the trends you'll ever need to navigate Tumblr. Skim to stay up to speed.

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Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group.