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  • How to Create an Event That Drives ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ROI.

  • Which Tweets Does Google Search Value Most?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine?

  • Six Crucial Attributes of a Successful Business Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics.

  • A Content Marketer's Guide to Not Getting Overwhelmed

    Article

    CONTENT TYPE: Article | TOPIC: None

    Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.

  • When Do People Use Mobile Apps Most?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.

  • Seven Email Innovations to Bring Context to Your Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.

  • True Blue Customer Devotion: JetBlue's Marty St. George on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service.

  • B2B Content on Social Media: Top Networks and Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to a recent report from Eccolo Media.

  • Customers Want to Talk to You, So Why Aren't You Listening? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A whopping 90% of customers are frustrated with the service they experience when they call a company. What do they want? And how you can deliver?

  • Dramatically Increase Conversions Using the Scarcity Principle

    Article

    CONTENT TYPE: Article | TOPIC: None

    The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to implement the scarcity principle in your favor.

  • Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and Topic

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people most likely to send cheerful tweets about?

  • Why Your Blog Is Not Adding Business Value, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

  • B2B Inbound Marketing: Top Tactics, Goals, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.

  • How to Build Customers' Trust and Boost Online Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust.

  • Take 10: How to Create Calls-to-Action That Drive Conversions

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Writing

    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.

  • Take 10: How to Create Calls-to-Action That Drive Conversions

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.

  • #SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different networks, Twitter benchmarks for the new year, and a site that brings together all the trends you'll ever need to navigate Tumblr. Skim to stay up to speed.

  • The Evolution of SEO? Customer Experiences as Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and offline.

  • What Makes an Employee Management Material?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group.

  • Humanize Your Brand Messages With Mindset Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.