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  • How Much Do People Use Messaging Apps? (Hint: A Lot)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers use messaging apps nearly five times more than other apps, and they are almost twice as likely to keep messaging apps (vs. other apps) on their phones, according to a recent report from Flurry.

  • 10 Tips to Ensure Your Emails Resonate in the Inbox

    Article

    CONTENT TYPE: Article | TOPIC: None

    An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails.

  • Create a Killer Email Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.

  • The 10 Companies Business Students Most Want to Work For

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google is the company that undergraduate business students in the United States most want to work for, according to a recent poll conducted by Universum Global.

  • Curating Content: A Few Principles and Tools to Guide Your Efforts

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is content curation.

  • Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!

  • Projected Ad Spend Changes by Format and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.

  • Does Your Content Marketing Need a DAM Makeover? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?

  • How to Track Your Tradeshow ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you earn as a result of the event.

  • The Keys to an Effective Profile Photo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler.

  • These Six Stupid Marketing Metrics Need to Die

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good.

  • Marketing and IT Execs Collaborating More [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a recent report from The Creative Group.

  • The Only 10 Slides You Need in a Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Putting together slides for your pitch? You really need only 10. Guy Kawasaki offers tips for what each should include.

  • Take 10: Five Tips to Create Successful Nurture Campaigns

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.

  • 10 Ways to Improve Shopping Cart Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.

  • #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the iceberg. Skim to stay ahead.

  • How Millennials Consume News

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.

  • Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's

    Article

    CONTENT TYPE: Article | TOPIC: None

    Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand.

  • SEO Checklist: 15 Steps to Optimize Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs.

  • What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 55% of men's college basketball fans in the United States like to garden as a hobby, according to a recent report from Neustar.