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  • Do the Math: Using Metrics for Marketing Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. This infographic can help you see how your marketing strategy numbers add up.

  • Five E-Commerce Upsell and Cross-Sell Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need.

  • #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more!

  • Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.

  • Three Steps to Creating an Offer That Gets Leads and Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.

  • How Popular Are Web Ad Blockers Worldwide?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than a quarter of Internet users worldwide say they have used ad blocking software on their personal computer in the past month, according to a recent report from GlobalWebIndex.

  • How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    B2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.

  • How to Stand Tall in a Sea of Social Images

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's no longer a secret that visual social posts receive more user attention than blocks of text do. Here's how to cut through the increasing visual clutter and get noticed in a sea of social images.

  • The Types of Holiday Promotions Consumers Like Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Approximately one-third of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according to a recent report from Bronto and Ipsos.

  • Seven Traits of Successful Community Managers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Behind every successful online community is an effective community manager. Use the following criteria to find, recruit, and select the right community managers for your organization.

  • Seven Steps to Successful Marketing Technology Adoption

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers today must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and more. To handle those tasks, you need marketing technology. These steps will help ensure a smooth technology adoption process.

  • B2B Marketing Technology: Top Tools, Objectives, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and Ascend2.

  • A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones

    Article

    CONTENT TYPE: Article | TOPIC: None

    As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense of all the available options can make your head spin.

  • 2015 Email Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?

  • Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?

  • Take 10: Shed Light on Email Traffic With Google Analytics

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

    In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals.

  • How to Master Your Online Presence, Yoda Style

    Article

    CONTENT TYPE: Article | TOPIC: None

    The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that can withstand the forces of the Dark Side.

  • #SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service.

  • The Most Mentioned Television Networks Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, FOX gets the most online mentions per day of any television network, according to a recent report from Brandwatch. But what happens when Netflix is included in the list?

  • 20 Email Marketing Tips to Boost Engagement and Readership

    Article

    CONTENT TYPE: Article | TOPIC: None

    Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement.