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  • #SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover.

  • The Content Preferences of Nonprofit Donors

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.

  • Five Ways Marketers (CMOs, Too) Can Master Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs. Understanding or using data is becoming integral to all marketers' jobs.

  • Four Steps for a Successful Multilingual Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.

  • Are B2B Sales Meetings Useful?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and IDD Consult.

  • Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business success.

  • How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.

  • The Most Effective Mother's Day Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado.

  • How to Create Content Ideas for New Clients [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning and creating content.

  • Four Scrappy Content Marketing Hacks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.

  • How Business Leaders View Digital Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2.

  • Content Marketing Production: Creative Solutions Few B2B Marketers Know How to Deploy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.

  • 2016 Webinar Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?

  • Beware of Unsafe User-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.

  • Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place.

  • #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video.

  • How Accurate Is B2B Prospect Data Sold by Vendors?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?

  • A Primer for Getting Ahead With Long-Tail Keywords

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.

  • How to Make Public Relations Drive SEO

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.

  • CEOs and Social Media: What the Public Expects of Leaders [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.