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  • What GDPR Means for Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On.

  • Five Customer Habits to Keep in Mind When Creating Your Online Shop

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Your customers drive your business, so consider their habits when you're setting up your e-commerce site.

  • Social Media as the New E-Commerce Platform [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.

  • The Demographics and Motivations of Amazon Shoppers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.

  • How to Promote Loyalty Rewards Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.

  • A Smarter Approach to Link-Building: Earn Links Instead of Building Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.

  • The Top Challenges Facing In-House Creative Teams: 2018

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    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource.

  • Blockchain 101: What Digital Marketers Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.

  • How to Motivate Your Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be a motivating manager.

  • Employing Marketing Freelancers: Top Trends and Challenges [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most brands and agencies (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group.

  • How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?

  • Measuring Marketing ROI on Google AdWords

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.

  • The Complete Guide to Snapchat Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.

  • The State of Sales Content ROI [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • How to Measure Your Content Marketing Efforts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.

  • Are You an Empowered Marketer? Here's How You Can Be.

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.

  • Email Personalization: What Consumers Want From Retailers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.

  • How Do Different Age Groups Consume Online Content? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups.