FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Downsizing at a Time of Crashing Demand: Three Keys to Appropriate Resource Deployment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The Coronavirus crisis and crashing economic demand have resulted in rampant downsizing in numerous industries. Depending on how it's done, downsizing can weaken or strengthen your organization—during a crisis and for years afterward. So where should you deploy your precious resources?

  • Best (And Worst) Email Signoffs During COVID-19 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.

  • How to Write Your Face Off: Writing for Non-Writers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    These past few weeks have gutted us all emotionally, personally, and professionally. It has also left many of us feeling uninspired, stilted, and kinda... blah. Join Ann Handley for the first ever Tiny House Talk, a new kind of webinar to engage your brain and make you feel normal(ish) for an hour.

  • Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company's European marketing organization into the digital era.

  • Four Google Alerts Alternatives That You Will Actually Want to Use

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    You need to know what's being said online about you, your brand, your competition, your industry, and other topics you're interested in. At first, Google Alerts might seem the most obvious choice, but it's notoriously unreliable.You have options, though, including these 4 alternatives.

  • Workplace Generational Stereotypes: How True or False? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Amazingly, five generations work together in today's workplaces. And if the Silent Generation is conservative, Boomers are materialistic, Gen X is skeptical, Millennials are narcissistic, Gen Z is impulsive... how well do they work together? Or are those stereotypes just all wrong? Let's find out.

  • Five Simple Programmatic Strategies to Drive More Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers who rely on in-person interactions to connect with clients and drive lead generation now need alternatives. One strategy to continue promoting our brands is digital advertising—including programmatic. And it doesn't have to be complicated.

  • Why You Need to Create Accessible Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They're also capable of being viewed or listened to by anyone, including those with disabilities—which is why you need to create accessible videos.

  • How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events because of the COVID-19 pandemic, according to recent research from NewsCred and Sirkin Research.

  • What Top-Performing Sales Negotiators Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.

  • Five Ways to Supercharge Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even though we have a myriad ways to communicate with customers today, email is still unmatched. And these five tips will help you increase your returns from email even more.

  • How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    It's never been easier to monitor what's being said in traditional and social media about companies, brands, individuals. But it's also never been more complicated: There are dozens of platforms, and they make all kinds of claims. Here's what you need to know when evaluating media monitoring services.

  • Three Effective Ways to Stay Agile and Relevant in Trying Times

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The instability created by the pandemic makes it tricky to simultaneously navigate brands' most pressing and longer-term needs. But one thing is clear: It's more important than ever for Marketing to stay agile, relevant, and ready to adapt—if necessary again and again. Here are a few emerging best-practices.

  • Marketers' Muddy Waters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's been nearly 40 days and 40 nights since the US got serious about acknowledging and responding to COVID-19. Like everyone else, marketers have been overwhelmed. The floodwaters surrounding us may be muddy now, but as the currents calm the sediment will settle. Then what?

  • Marketing and CX During a National Emergency: Getting Real About Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Our CX efforts are not selfless: We provide a positive customer experience because it drives repeat purchases and long-term loyalty. But what happens when there is a once-in-a-century pandemic? CX can't be about maximizing lifetime value.Yes, it's time to get real about customer centricity.

  • 30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.

  • Relax, Release, Realign: The Art of Mindful Living

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    These uniquely difficult times are emotionally draining for everyone. Mindfulness fosters calm and inner peace, making people aware of their ability to choose to react immediately or respond thoughtfully.

  • How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste of time and other precious resources. Here are some ways to do it well.

  • Brand Relevance: How to Identify Untapped Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is your brand relevant to the various audiences—customers, influencers, the media—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it?

  • Managers: How Not to Lose the War Even as You Win the Battles

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you look at the list of Fortune 100 companies of 50 years ago, you'll see that most of them no longer exist. Why? Nearly all of them failed because they focused on winning their battles—and in the process they lost their wars. So, how can you win your wars?