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  • Three Steps to Maximizing ROI in a New Era of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.

  • How SMBs Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.

  • How to Write and Respond to RFPs: Some Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.

  • Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.

  • How Hospitals Are Approaching Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True North Custom.

  • How to Build a Targeted Email List of Subscribers Willing to Buy From You

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.

  • How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year.

  • The Emojis Used Most by Brands in Marketing Messages

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.

  • Facebook Video Marketing Success: Tips for Promotion and Sharing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.

  • How Marketers Generate Content Ideas

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.

  • 10 Ways Automated Email Can Wow Your Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy.

  • Sales and Marketing in an 'As a Service' Economy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.

  • #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr.

  • The Most Popular Messaging Apps With Young Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex.

  • Five Tips for Finding the Right Editor for Your Business Book

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.

  • Five Twitter Hacks to Skyrocket Your Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.

  • Do People Watch Long Videos on Smartphones?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.

  • Nine Ways to Cut the Fat From Your Performance Marketing Programs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can help.

  • Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts.

  • Which US States and Cities Have the Highest Ad Click Rates?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics.