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  • How Marketers Would Spend Additional Content Budget

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing.

  • Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.

  • How to Create a Customer Journey Map to Optimize Your Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map.

  • Instagram Stories 101: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know.

  • The Personality Traits of the Most Reputable Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot.

  • Nine Cringey Mistakes in Marketing Writing and Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard writing. Avoid these nine common writing and content mistakes.

  • Why You Need a Modern Email Preference Center and How to Build One

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center.

  • How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies.

  • How to Build Out Your Marketing Attribution Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    How can you understand which marketing channels or activities are influencing buyer behavior, including conversions? By implementing a marketing attribution process. Here are some tips on getting started, along with ideas for developing your attribution strategy for continued growth.

  • What Shoppers Want: Customization, Coupons, Digital [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis."

  • The Google Display Network: Stats and Insights for Advertisers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers?

  • The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.

  • The Next Big Influencer Platforms and Trends in Social Media Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.

  • 404 Errors: What Happens When Your Web Page Is Broken [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites—for various reasons. Here's what they are, how they affect your site, and what you can do to fix them.

  • Shopping in 2019: Online and In-Store Retail Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such as groceries, according to recent research from Walker Sands.

  • Six Agile Marketing Myths That Need to Die

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or cannot do, so let's debunk some of the most common myths about Agile.

  • Email Fail: Mistakes to Avoid When You're Sending a Big Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes.

  • How to Create Effective Sales Enablement Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.

  • Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.

  • The Paid Social Platforms Marketers Plan to Invest In

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing.