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  • Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.

  • Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

  • CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.

  • Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. Join our live Watch Parties through August 20.

  • Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.

  • Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.

  • Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they use to the metrics they rely on to measure success, according to recent research from Salesforce.

  • Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.

  • Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.

  • How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.

  • Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.

  • B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2.

  • This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.

  • Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.

  • Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.