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  • Facebook Hits 300 Million User Mark

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated.

  • Facebook: Great Growth, Big Gaps

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook use among the 55+ set increased 25% from July 4 to August 4, after growing an astounding 532% in the previous six months.

  • WoM Marketing Still Growing, but More Slowly

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    CONTENT TYPE: Chart | TOPIC: None

    Spending on word-of-mouth (WoM) marketing slowed in 2008, nevertheless increasing 14.2%, to $1.54 billion. It is on pace to increase another 10.2% in 2009, placing WoM among the fastest-growing advertising and marketing segments.

  • Adobe to Buy Omniture for $1.8 Billion

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    CONTENT TYPE: Infographic | TOPIC: None

    Adobe will buy Web analytics firm Omniture in a move to enable Adobe customers to better measure and monetize their digital assets, said Adobe.

  • Video Consumption, Multitasking Continue to Rise

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    CONTENT TYPE: Chart | TOPIC: None

    The number of Americans watching mobile video jumped 70% from 2Q08 to 2Q09, and TV viewership increased slightly in the same period. Moreover, 57% of consumers at least once a month watch TV and go online simultaneously.

  • Top 15 Travel Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Map sites led the way among the top online travel properties in July, namely Google Maps and erstwhile category leader Mapquest, followed by travel-planning sites Expedia and TripAdvisor, according to Hitwise.

  • How Social Is Socially Acceptable in Email?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier still: If supporting every social network out there is too much, but integrating no social activity is a big miss, how do you decide which networks to include in your email marketing?

  • Setting Performance Targets: The Ins and Outs in 10 Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite the emphasis on and progress in marketing performance measurement and management over the past decade, research continues to show that the link between marketing and the business still needs to be stronger and clearer.

  • Trust Agents: The New Digital Natives

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and they have realized that the tools that enable more unique, robust communication also allow more business opportunities for everyone.

  • Cures for Eight Common Small-Marketing-Firm Ailments

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business core. The following eight cures to the common small-marketing-firm ailments will help ensure that your company doesn't fall into the "too small" trap.

  • Dramatic Rise in TV Show, Movie Streaming

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    CONTENT TYPE: Chart | TOPIC: None

    Streaming TV shows and movies is at an all-time high in the US, with young adults (18-24) leading the way.

  • Top 15 Shopping and Classifieds Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The triumvirate of eBay, Amazon.com, and Craigslist sat atop the shopping and classifieds website rankings, with eBay clearly the leader, according to Hitwise data.

  • Kids Influence Back-to-School Buys

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    CONTENT TYPE: Chart | TOPIC: None

    A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids.

  • Top 15 News and Media Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Yahoo News was the clear leader in online news and media websites in July, followed by CNN.com and the Weather Channel, according to Hitwise data. MSNBC and Google News were third and fourth, respectively.

  • Facebook Connect Lifts Facebook Past MySpace

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The launch of Facebook Connect fueled Facebook's surge to the front of the social networking pack, leaving MySpace in the dust.

  • What Your Emails Say About Your IQ

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly 6 out of 10 adults say they make judgments about an email sender's intelligence based on the email's style, tone, and language. They also assess the sender's age, authority, status—even attractiveness.

  • Top 15 Lifestyle-Related Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Online dating sites figure prominently in the list of top 15 lifestyle-related websites, in addition to blogging, children's, and miscellaneous other sites catering to niche audiences.

  • Top 15 Sports Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    ESPN's website was the frontrunner among sports sites in July, followed closely by Yahoo Sports. Not surprisingly, considering the season, Major League Baseball's site was third, followed by Yahoo's Major League baseball site.

  • Ad Spending Down 15.4% in First Half

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    CONTENT TYPE: Chart | TOPIC: None

    US advertising spending fell 15.4% in the first half of 2009 compared with the same period in 2008, declining more than $10.3 billion to a total spend of $56.9 billion in 1H 2009.

  • Top 15 Portal Frontpages, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Yahoo's portal frontpage alone accounted for more than half of all US traffic to all portal frontpages in July, while MSN's accounted for nearly a quarter of traffic.