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  • Improving Campaign Deliverability for PC and Mobile Users

    Article

    CONTENT TYPE: Article | TOPIC: None

    All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email with their mobile devices. For email marketers, that means one thing: We have to keep up with the trends or face the reality that our emails will most likely go undelivered, unnoticed, or unread.

  • Problem Solved: How Do You Convince the Boss That It's Time to Go Social?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's time to embrace social media?

  • IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report.

  • Recession, Unemployment Drive Medical Site Traffic

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in volume.

  • Consumers Continue to Limit Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even if economists say the economic tide is turning, US consumers are skeptical, with two-thirds (67%) planning to decrease small-scale discretionary spending and very few planning big-ticket purchases.

  • Social Media Is #1 Challenge, Marketers Say

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers.

  • Relevancy, Discounts Matter Most to Women

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Relevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to their recent purchases.

  • Frugal Consumers to Keep Retail Sales Flat

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Frugal consumers are choosing to put more of their money into their savings accounts rather than into retailers’ cash registers, which translates into a glum forecast for retailers.

  • Google Wave: A Sea Change for Marketers?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?

  • Consumer Confidence Dips Again

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After improving in August, The Conference Board Consumer Confidence Index dipped in September and now stands at 53.1 (1985=100). Consumers' outlook on jobs and business conditions in the months ahead also sagged.

  • E-Coupons Gaining in Popularity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.

  • Marketing to Youth: No Longer a Dark Art

    Article

    CONTENT TYPE: Article | TOPIC: None

    It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age 6 to 18. In fact, it requires a flexible understanding of the subcategories within this vast network of youth. And success ultimately will require a combination of spells and strategies that allow for those young shoppers to identify and connect with your brand.

  • The Five Levels of Online Privacy and Tracking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers must improve the transparency of their data-collection practices if they are to help calm their customers' fears. Giving website visitors control is always the right move. You acknowledge that they have the control anyway and accept the responsibility of offering sufficiently significant value to entice the customer to exchange personal data. The key is to make sure the level of information you ask them to share directly relates to the value the customer will receive.

  • Retail Price and the Impact of Commodity-Price Inflation

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media focus on macro factors that determine the economics of demand and supply—inflation, employment, and income, to name a few. Not surprisingly, as the consumer price index flutters up and down, all eyes focus on commodity prices. So how much impact do commodity prices have on retail prices? And on pricing strategy?

  • Measuring What Matters in Email Marketing, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.

  • Telecoms Increased Advertising in 1H09

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Spending on advertising in Jan.-June 2009 fell 14.3% YOY, but the telecom category experienced solid growth (7.5%), with Sprint Nextel, AT&T, and Verizon increasing spending 55.3%, 6.3% and 3.1% respectively.

  • Americans Did 13.9 Billion Searches in August

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google remains the undisputed king of search, but a recent analysis of search activity uncovered a few surprises.

  • Ad Spending on Social Networks Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending more than doubled over the same period.

  • Upscale Consumers More Budget Conscious

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers with a household income of $100K+ are feeling the recession's pinch, and it's changing what and how they spend.

  • Facebook, Nielsen Partner to Measure Ads' Impact

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform.