FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Gays Prefer Working in States with Marriage Equality

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an employer based in a state that doesn't.

  • Prescription Medicine Sites Lift Refills, Starts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.

  • Google's News: Hope for Online Advertising

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.

  • Online Video Streaming Up 25% YOY

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September.

  • Consumers 18-34 in US vs. Canada

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these consumer groups.

  • 36% of Internet Users Visit Newspaper Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from clipping a coupon to visiting a website to learn more.

  • Global Ad Spend Down Nearly 10%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications agency Carat.

  • B2B Marketers Shift Strategy, Focus in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Pro members.

  • Ten Steps for Creating a FANtastic Facebook Fan Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).

  • Marketers: Don't Just Buy Media—Earn It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.

  • Top Five Elements of an Annual Business Plan

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds of pages or just a few. Whatever the volume, however, it needs to contain at least the following five elements.

  • Your Website's Missing Ingredient

    Article

    CONTENT TYPE: Article | TOPIC: None

    When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a compelling, differentiating presentation you will be quickly dismissed as irrelevant. Let's face it: Business is tough, probably tougher than it's ever been before.

  • Consumers Dislike Behavioral Targeting

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.

  • Consumer Confidence at 1-Yr. High

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumer sentiment reached a 12-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.

  • Companies Frown on Tweeting, Friending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.

  • Google Performs 71% of Searches in September

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, and 2.56%, respectively.

  • FTC Requires Bloggers to Come Clean

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.

  • Open Rates Up 18.2%, Says Epsilon

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Open rates for marketing emails are up 18.2% over open rates for 2Q08, with 14 of 16 industries tracked experiencing a YOY increase in this metric.

  • Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to keep things running smoothly. Although, in theory, each channel can operate on its own, issues can arise when individual marketing channels operate in silos. With so many channels and so many rules, where's an advertiser to begin?

  • The Real Holy Grail of Professional Service Firm Marketing and Business-Development Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. All too often, those ballyhooed initiatives fail to deliver on the expectations of increased effectiveness in an enterprise's marketing and business-development efforts. So what DOES work?