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  • The Surprising Evolution of Online Marketing in Software Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online marketing isn't new, how software is marketed online continues to evolve.

  • Marketing-Performance Measurement Yields Competitive Advantage

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG Partners and Chadwick Martin Bailey.

  • Mobile Marketing Not for Everyone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning them off, according to BIGresearch's Simultaneous Media Usage Survey.

  • More SMBs Use Online Media Than Traditional

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.

  • Smartphones to Overtake Other Mobile by 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics.

  • Social Media Users Open to Branding, Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.

  • Is Murdoch Going Off the Grid?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to be seen.

  • Americans Altering Attitudes About Money

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a recent study by Synovate.

  • Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off.

  • Eight Ways Marketers Can Benefit From Using Alltop

    Article

    CONTENT TYPE: Article | TOPIC: None

    In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop.

  • Is Anybody Following Your Thought Leadership? Five Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A big part of making market leadership pay off is an ability to convey and promote thought leadership. Thought leadership is the outward expression of market leadership. It conveys your views on where your market-space is heading (or should be heading), and by communicating in that way, you show confidence in your organization and in those views.

  • 22 Cheap or Free Web Usability Tools, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.

  • Touchscreen Mobile Phone Adoption Growing Rapidly in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Touchscreen mobile phone adoption in the US grew 159% during the past year to 23.8 million users in August 2009, according to a study by comScore.

  • Asia/Pacific Search Volume Hits Record in September

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data.

  • Newspaper Sites Attract 38% of Internet Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online for the Newspaper Association of America (NAA).

  • Shift to Mobile Web Means Marketing Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers

  • Politicians Deemed Worst Endorsers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Almost two in five (37%) of US adults think politicians are the least credible and persuasive spokespeople for a product.

  • SMBs to Boost Twitter Use for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year.

  • Fall TV Drives Record Online Video Viewing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month.

  • The Three Most Popular Social Networks for Business (and Why You Should Use Them)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will be. In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with individuals on all three networks. The connectivity usually begins on one network and gradually extends to two or three networks and sometimes more as we get to know each other. It seems logical and natural to continue the relationship cycle, building to sites where we both have a presence. If the "cord of three strands" philosophy is true, what are the top-three social networks for business?